In my marketing and sales journey, I have realized that there is a huge impact of Psychology and emotional triggers in getting the attention of buyers of any product or service. Some great products and services have been impacted negatively in the market place due to their marketers' inability to understand and optimize the buyers psychology concept .I have watched some great products suffer in the market place and other products that are not too exceptional having great market penetration and acceptance with the buyer. In evaluating what might be responsible for these two key things stood out and they are

A) The customer's psychology.

B) Marketers Persuasive skill.

In Digital marketing an understanding of buyers’ psychology and how to leverage on that to design your campaign will affect the outcome of your marketing. This understanding will have a 360 effect in all your activities online. From your webpage or landing page designs, your text, your color usage, etc. Your first step in this is to understand who your customer is. A good digital marketer needs to do a comprehensive customer avatar analysis before initiating any campaign. In doing this you have to profile your ideal client and enter their emotional bank to find out what ticks with them. It has been said that buying is first emotional then explained or justified logically. Every customer is on an emotional journey so you need not only to walk with them as they journey on the buying tunnel but you need to influence the direction they take on that journey. Your major work is to enter your buyers' minds and create a positive interest in the direction of your product and services. With the attention span of your client reducing from 12 seconds in 2000 to 8 seconds today you must be very persuasive and engaging for you to get the relevant conversion.

Digital psychology and persuasion is a critical aspect of the digital marketing value chain. It answers the key questions that surround every client’s decision framework. In addition to customer profiling, a good digital marketer must also be skilled in psychology research methodology. Digital Psychology research will help you to find out the words and themes that appeal to your target audience. These words when researched out can be used to frame our messages to attract the client. Digital psychology research is a key strategy to employ when designing your marketing campaign. Digital sales and marketing are different from traditional and face to face sales and marketing where a client can decode the non-verbal communications of a marketer and vice versa. The nonverbal clues of a client can help the marketer tailor their message or approach to suit what the client wants in a face to face environment.This opportunity does not exist or is limited in digital marketing, so it is important for the digital marketer to put forth good vibes and also decode the client's body language on the digital platform. With 93% of our communication being nonverbal, how do you get to persuade your audience relying on the available 7%?. This will be explored in our future articles

Ekeleme Innocent
Digital Strategist/Marketing&Sales Expert
Co-Founder Premium digital Marketing Academy
Www.premiumdigital.com.ng
www.ess.com.ng
+2348087349345