Many people wonder how they can work from home and make money on the Internet. The easy two-word answer is niche marketing. Niche marketing involves focusing on a group of people or a specific niche market. While this isn’t a new concept, it certainly is underused by new businesses, especially in the Internet market.

Those who participate in niche marketing are known as niche marketers. Simply put, niche marketers define a need and then supply a demand. Though niche marketing is one of the simplest business concepts around, it is, more importantly, one of the most profitable.

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