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Nairaland Forum / Science/Technology / Phones / How Transsion Holdings Dominated The African Mobile Phone Industry (1852 Views)
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How Transsion Holdings Dominated The African Mobile Phone Industry by Henryneo(m): 3:33pm On Jun 17, 2020 |
https://www.youtube.com/watch?v=gudoJ3AMQwE Transsion Holdings. Not many people know the name, but millions of Africans can identify with their two main brands. Tecno and Infinix. Two of the biggest smart-phone brands by sale in Africa. They’ve also got a third mobile phone brand iTel, a digital accessory brand called Oraimo and an appliances brand called Syinix. They also have an after-sales service brand called Carl Care. Transsion is huge in Africa and they have essentially dominated the smart-phone market here, but how did they do it? This video showcases how Transsion Dominated the African Mobile Phone Industry. From Tecno to Infinix to Oraimo, Transsion is set to maintain dominance in Africa with their product offerings. They've been at the top for over 6 years now but can they remain there? Follow me on Social Media Twitter - @henreeneo Instagram - @henreeneo Facebook - www.facebook.com/henreeneo #TranssionHoldings #Africa #MobileLeader 1 Like
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Re: How Transsion Holdings Dominated The African Mobile Phone Industry by Randerl: 3:40pm On Jun 17, 2020 |
Around me here, l see Samsung, Samsung another Samsung, a Huawei, Xiaomi reach like... Let me count, Eight Xiaomi phones, 2 Iphones, an LG G6 the only LG phone, 3 gionee etc 14 Likes 2 Shares |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by skywalker240(m): 5:09pm On Jun 17, 2020 |
Very soon, it would be the rise and fall of Transsion 3 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by theoneJabulani(m): 9:00pm On Jun 17, 2020 |
Randerl:I just realised after seeing this post that no one in my immediate family use a transsion smartphone. I don't know why it never occurred to me 6 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 10:22pm On Jun 17, 2020 |
@Henryneo Indeed transsion are in between the devil and blue sea. Pricing is one of their competitive advantage over other brands. This is a major challenge to them because should they consider some of the suggestions from their critics', the price might not be same. You know most Nigerians are price as sensitive, the few technical inclined may not mine. However I suggest they introduce updates like their counterparts. They can start with their higher phones before moving to low range. Other fees .may added as well. I really enjoy your unbiased review. For those thinking they might loose out, I doubt that. We still have many low income Nigerians. 2 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by skywalker240(m): 10:27pm On Jun 17, 2020 |
edoairways:Their pricing has never been favourable, so what the hell are you trying to insinuate. 10 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 10:31pm On Jun 17, 2020 |
skywalker240:It has been favourable,if not devaluation of naira, there wouldn't be unnecessary complains 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by typicalgamer(m): 11:20pm On Jun 17, 2020 |
Randerl: here in Delta it's impossible to meet 2 xiaomi users in a day |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by skywalker240(m): 11:25pm On Jun 17, 2020 |
edoairways:so are you trying to justify the 95k (as at then) price tag on that helio p35 shitty camon 15 premier when G70, SD 665 & G90T devices from other notable brands (as at then) were sold way cheaper? say something else please. 4 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 11:26pm On Jun 17, 2020 |
typicalgamer:Are you sure? 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by typicalgamer(m): 11:30pm On Jun 17, 2020 |
edoairways:rephrase that because I can't be in everywhere at once here in warri it's nigh impossible to meet 2 strangers using xiaomi tecno and infinix owns these lands don't know why my people no won see the light |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 11:56pm On Jun 17, 2020 |
typicalgamer:That is because of less publicity 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 11:57pm On Jun 17, 2020 |
skywalker240:That is the main reason for such price, other cost are inclusive 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 11:58pm On Jun 17, 2020 |
Yeah 1 Like
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Re: How Transsion Holdings Dominated The African Mobile Phone Industry by typicalgamer(m): 11:59pm On Jun 17, 2020 |
edoairways: this is true but xiaomi has a shop in plaza but no phones just chargers and headset |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 12:02am On Jun 18, 2020 |
typicalgamer:The people over there are not interested. However when some guys from other states visit there, perhaps they might change their position. If you advertise for xiaomi, would they pay? 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by atheistandproud(m): 12:06am On Jun 18, 2020 |
typicalgamer: I may want to disagree with you but whatever rocks your boat. Even my mom uses a Redmi Go. But it's your opinion sir. You're entitled to it. 2 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by atheistandproud(m): 12:08am On Jun 18, 2020 |
typicalgamer: Bros why na? Pointek (@ ShopRite, Effurun roundabout or in Asaba), Slot at Refinery junction and Raya at Robinson plaza, Deco road all sell Xiaomi phones. 2 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by typicalgamer(m): 7:39am On Jun 18, 2020 |
atheistandproud: bro my bad because last I checked no phone there I still haven't checked now self |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by typicalgamer(m): 7:40am On Jun 18, 2020 |
atheistandproud: there's a difference between nobody uses it and it's hard to meet 2 xiaomi users in one day in warri here |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by typicalgamer(m): 7:41am On Jun 18, 2020 |
edoairways: they'll be interested but the heavy marketing those igbo guys give tecno and infinix has got the masses glued |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 8:58am On Jun 18, 2020 |
atheistandproud:He is right, it is difficult to see xiaomi users in Delta especially Warri axis 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by Mohbola(f): 9:24pm On Jun 21, 2020 |
typicalgamer: Even in the north, most people use either infinix or tecno |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by typicalgamer(m): 10:17pm On Jun 21, 2020 |
Mohbola:this is true |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by Lexusgs430: 12:39am On Jun 22, 2020 |
Umidigi, Xiaomi, BLU, Gionee etc etc, have knocked transssion off.......... With near enough 0% on advertisements, lack of celebrity endorsements etc etc The most important factor, are loyal and happy fans, word of mouth, using free mediums to preach the gospel........ 2 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by Lexusgs430: 12:42am On Jun 22, 2020 |
theoneJabulani: They saw the wonders of other smartphone lights, and it set them free....... 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by Chuksteric(m): 9:16am On Jun 22, 2020 |
No one in my family uses any transion product 2 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 10:00am On Jun 22, 2020 |
Lexusgs430:Tecno still lead the market 2 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by Lexusgs430: 10:05am On Jun 22, 2020 |
edoairways: But you have to agree that they have lost grounds, a ground they monopolised previously..... This shift unfortunately, would continually increase...... Transssion Holdings, have also recognised this shift in consumer behaviour.......... 3 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 10:11am On Jun 22, 2020 |
Lexusgs430:I wonder why most Nigerians use the word monopoly to mean dominance, tecno didn't enjoy any monopoly at all. Tecno leads because of their full presence in Nigeria couple with the fact that they had targeted low income earners. Other brands weren't interested in Nigeria market because of the poor perception they had about us. The market has been free for any to come right from time 2 Likes |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by Lexusgs430: 10:21am On Jun 22, 2020 |
edoairways: I use monopoly because, transssion holdings had majority of the market wrapped...... In the past, it was either UK/USA used or Transssion devices...... The tide has shifted massively with Aliexpress and other online shopping platforms opening up......... 1 Like |
Re: How Transsion Holdings Dominated The African Mobile Phone Industry by edoairways: 10:24am On Jun 22, 2020 |
Lexusgs430:Then change that word" monopoly" because that isn't right usage. 2 Likes |
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