A brand influencer is an individual who has the power to affect the purchase decisions of others because of his/her authority, knowledge, position, or relationship with his/her audience. An individual who has a following in a particular niche, which they actively engage with.

As it is known, Huge advertising budgets and massive PR campaigns are not a substitute for credibility and social proof.


Successful people, brands, and entrepreneurs cannot sideline the role of credibility in every business, the role of credibility and the social proof has become everything.

That includes personal credibility, the credibility of a brand, business, products, and services e.t.c
Today on this episode of Get familiar with your brand influencers; Brand influencer, Graduate of LASU(Lagos State University), B.A Literature in English and the CEO of Selahafrik.com.

Read more: https://merchantcolony.com/role-of-credibility-and-social-proof-in-growing-a-successful-business-career/