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How Profitable is A Digital Marketing Agency In Nigeria? by Nigeriahomebiz(m): 12:36am On Jul 04, 2020 |
Digital Marketing is an umbrella term referring to any use of online or web based Apps, Services, Blogs, Social Media Platforms, Web based forums etc to create awareness, attract a targeted online audience and eventually sell a product or service to that audience. What are some of the online channels for doing digital marketing in Nigeria? 1. Google search (Adwords and SEO) 2. Facebook Adverts 3. Twitter Adverts 4. Forum Posting 5. Niche Blogging 6. Social Media Posts 7. Instagram posting 8. Sponsored blog posts This is just a shortlist of online avenues for businesses to connect with their target market online in Nigeria. There are other online options as well not listed here. The Opportunity for Digital Marketing in Nigeria There is an increasing demand from businesses in Nigeria for digital marketing agency services because of the growing population of Nigerian consumers who are active online on social media and who use search engines to look for specific products and services within target market areas. 1. There are at least 30 million active Nigerians on Social Media 2. Most of these people are educated and lower to upper middle class 3. More than 30 million daily searches on google is done by Nigerians 4. Many Nigerians use search engines and social media to find and connect with brands online 5. Most businesses do not understand how to reach and connect with their target market online in Nigeria 6. While the market is huge, it is largely underserved and not very competitive Now because the market is very young and still under-exploited, there is plenty of room for serious minded and savvy business people to make a lot of money selling their digital marketing services to their target market and better still train organisations on how to do digital marketing. The existing realities show that the market is very profitable because of a large number of people with buyer specific searches and enquiries but very few skilled digital marketing professionals in the country. . Nigerians go online to search for all manner of things. From information about celebrities, to real estate, some even go online to search for specific things like cakes, tutorial classes and past questions for exams. What are the Challenges involved in Running a Digital Marketing Agency in Nigeria? There are 8 major challenges but I will only mention 4 of them in this blog post. These are; 1. Branding challenge. Most digital marketing agencies are single person agencies or small businesses. That will make it difficult to convince medium to large scale accounts to sign up. 2. Growth opportunities. This is largely limited because of an unregulated industry without enabling support from the government makes formal business engagement clumsy for all parties 3. Lack of Regulation. Due to easy entry and nearly no formal framework for regulating social media conduct there are many quacks in the industry. 4. Copy cats and Scams. There are many determined copy cats who steal your web contents and pass it off as their own. Some even impersonate legit brands to defraud the public. What do I need to Start a Digital Marketing Agency in Nigeria? You only need internet access as your primary tool and investment. But you will also need a solid marketing plan, knowledge of how to build and connect with people online and how to find and advertise to buyers for specific products. How much Money can I make from digital marketing services in Nigeria? That is not an easy question to answer. But there are good examples of people who are making a lot of money online in Nigeria offering digital marketing services. One particular social media influencer with over 500,000 followers on twitter earns 80,000 naira per sponsored tweet. If he does 5 promotional tweets per week, then he should be earning over 1,600,0000 naira per month and he doesn’t own an office. I am not saying you can make that much, there are strategies that work well for them and you just need a solid plan to help you reach your goals. You also don’t need a large audience of say up to 500,000 followers like the example above me. You don’t also need up to 10,000 followers to make money from digital marketing. If you have as little as 5,000 highly targeted followers, then you can start a digital marketing service in Nigeria. This article was originally posted here: https://lagosbusinesses..com/2020/05/how-to-start-digital-marketing-agency_19.html |
Re: How Profitable is A Digital Marketing Agency In Nigeria? by dayssolalee(m): 4:02pm On Jan 12, 2022 |
You will be glad you did. Read this in-depth article on How to Start a Profitable Fruit and Vegetable Business in Nigeria https://www.shoplifecommerce.com/how-to-start-a-profitable-fruit-and-vegetable-business-in-nigeria/ |
Re: How Profitable is A Digital Marketing Agency In Nigeria? by KingsElite: 12:39pm On Mar 04, 2022 |
Digital marketing is profitable if you know what you are doing. Seek knowledge first. Kings Elite is a Digital Marketing Agency in Lagos |
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