season, The PUNCH reports.

The news comes as relief for the country’s teeming football populace, millions of whom are followers of LaLiga, as the latest development affords them the chance to watch live Spanish top-tier league matches on the platform of StarTimes.

It also brings to an end the exclusivity clause in live sports content broadcasting rights in Nigeria, after stakeholders had clamoured for its removal.

In January, the Federal Government prohibited exclusivity rights in broadcasting sporting events in the country.

Minister of Information and Culture, Alhaji Lai Mohammed, directed the National Broadcasting Commission to implement a new regulation mandating broadcasters and exclusive licensees to share such exclusive rights with other broadcasters.

Mohammed stated, “This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcaster in the television and radio markets.


“This is so, having removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees.”

StarTimes’ entry into LaLiga is expected to redefine the Pay TV sector and further attract more Nigerians to the league, which boasts some of the biggest names like Lionel Messi, Sergio Ramos, Jan Oblak, Luiz Suarez in world football, a top stakeholder told our correspondent.
“Their (StarTimes) affordable pricing, when compared to the other major players in the sector, will bring a competitive edge,” our source said.

Copyright PUNCH.

hope Dem no go stop for road like hitv.

With Seria A, Ligue 1 , Bundesliga and now La Liga, DSTV can go to hell with Premier League

good...this company are doing great tinz this days...the other day its pay as u watch and now its this goodnews to la liga fans because its cheaper that d.s.t.v..
remember dt season they had Rights to all leagues and even ucl and the next year they were stripped of almost all the rights...
abeg any update abt our messiah T.S T.V?? dose guys gave us much expectation and its too bad the died even b4 starting..

the end of dstv is near ..they would not bid for next years EPL season.