SideHustle:

For many small businesses in Nigeria, the aim is to make sales and keep making more sales while little to no effort goes into customer retention. Hence, after getting customers to make the first purchase, they just drift off and move on to the next big deal.

While it’s one thing to find new potential customers for your business, keep them ready and engaged with your business until they decide they’re ready to buy, it’s another to ensure that they’re kept in the loop and always informed about your business; that is, new products, services, changes and announcements.

The big question is, how do you keep them engaged and involved in every stage of the sales funnel?

Wondering what a sales funnel is and how it applies to your business? You’re not alone.

The sales funnel is each step that a potential customer takes in order to become your loyal customer and this funnel is important to your business because it can help you understand when and where to channel your resources at every point in nurturing your leads.

Usually, a potential customer goes through four stages before they become buyers and each of these stages require a different approach. These stages include:

1. Awareness
This the point where you first grab a visitor’s attention via your website page, social media, blog post or advert. At this point, they see and have become aware about your business and know that you’re offering a product that they want at a price that’s reasonable to them.
Read more below:
https://sidehustle.ng/how-do-you-keep-your-customers-engaged-and-involved-in-every-stage-of-the-sales-funnel/

SideHustle:

For many small businesses in Nigeria, the aim is to make sales and keep making more sales while little to no effort goes into customer retention. Hence, after getting customers to make the first purchase, they just drift off and move on to the next big deal.

While it’s one thing to find new potential customers for your business, keep them ready and engaged with your business until they decide they’re ready to buy, it’s another to ensure that they’re kept in the loop and always informed about your business; that is, new products, services, changes and announcements.

The big question is, how do you keep them engaged and involved in every stage of the sales funnel?

Wondering what a sales funnel is and how it applies to your business? You’re not alone.

The sales funnel is each step that a potential customer takes in order to become your loyal customer and this funnel is important to your business because it can help you understand when and where to channel your resources at every point in nurturing your leads.

Usually, a potential customer goes through four stages before they become buyers and each of these stages require a different approach. These stages include:

1. Awareness
This the point where you first grab a visitor’s attention via your website page, social media, blog post or advert. At this point, they see and have become aware about your business and know that you’re offering a product that they want at a price that’s reasonable to them.
Read more below:
https://sidehustle.ng/how-do-you-keep-your-customers-engaged-and-involved-in-every-stage-of-the-sales-funnel/