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#ideas 0002 – Offering Blog Writing As A Service For Startups. - Literature - Nairaland

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#ideas 0002 – Offering Blog Writing As A Service For Startups. by koyastack: 1:26am On Jul 18, 2020
� Problem

#Most startups need written content but their founders /executives most likely don’t have time or probably don’t have professional writing skills.

#Startup employees might be familiar with blog writing but when asked to do a complex writing task, things tend to get a little messy or scattered.

#Startups want to rank their website on Google while saving cost in marketing spending – hiring a full-time writer isn’t the best option.

� Solution

#Blog writing services helps startup founders/executive to save time and focus on their day to day running of their business. These content writers write professionally and deliver on time.

#Professional Blog writers usually know how Google algorithms works. They write to help startups rank well and attract more traffic / site visits from Google. Once you start ranking highly for keywords, the magic starts.

� Predictions

#Tech savvy African writers will productize and set pricing packages for their blog writing service.

#Smart writers will see the value of niching down by a specific industry. Example B2B marketing software as a service blog writer – you get the point.

# New writer specific marketplaces will emerge in Africa. This will make it easy for startups to easily filter writers by niche and outsource their writing tasks to writers that perfectly match their needs.

� Ideas and Opportunities

#Start with a specific niche, “startups” as a niche is too broad. There are startups in all industries – pick an industry as your niche. You should pick your niche based on your interest/passion or based on your experience in an industry – something to think about.

#Do your research to know what kinds of startup in your chosen niche need “written” content and find out what kind of written content people in that niche prefer to read – Long form or Short form blog post? LinkedIn posts? Maybe online shop owners wouldn’t want to engage with their customers on LinkedIn.

#Focus on running advertising campaigns on Facebook, LinkedIn, Instagram or any social network with hyper focused targeting, for example target US based SaaS* startup founders in the agricultural industry. (SaaS* means software as a service).

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