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Recommended Skills for Nigerians around the world today

Graphic designs

The trend of the whole world today revolves around graphics. From the billboard visible on road blocks, the placards placed around town by business owners on street walls, to political campaign posters. Graphic design is now a highly lucrative skill to learn here in Nigeria as well as other parts of the world too. The usage of graphics is the easiest and most communicable way to pass a message to anyone. Be it students still in high school, or adults working at a job. It is so lucrative that every business at some point needs it. From the logo designs to letterhead-making process, getting the ID cards and so much more. One great aspect to Graphics is also that you can get to learn it from various sources. YouTube, Vimeo, edX courses and you can easily find courses that cost not a dime or cost less than necessary.

Proficiency with office applications

This is actually a skill that everyone needs to learn. Just as having knowledge of graphics and understanding how best to pass the right message with it, the market for individuals with high level of proficiency with office apps e.g. Microsoft Word, Microsoft Excel, Microsoft Power-point, Publisher and so on is literally endless. Asides from the fact that it gives one a head-start when seeking employment (as compared to those who cannot operate these tools), knowing how to operate these tools can come in quite handy even when working on personal projects. Sending of proposals, letterhead creations, PowerPoint presentations as well as other creations are just some of what one can achieve with these applications. Note: There are other tools asides the Microsoft packages (Word, Excel, Publisher) which are also highly functional to achieving these results. The best of which is Google Docs and Sheets. Other highly effective software packages that are capable of this includes Libre, WPS Editor and so on.

Copywriting

Do you remember those advert lines made by Coca-Cola? that song by Indomie noodles or Peak you can’t seem to forget? Perhaps that highly comical advert on T.V, radio you always seem to follow when it’s being aired? Or even Jumia alluring images on Facebook that wants to tickled your brain and hand to buy me; buy me! Those are the jobs of copywriters Copywriting is a new oil-field for writers and content creators in Nigeria and Africa. It is the act of creating/(actually) writing copies that converts (into sales) for a potential audience. In lay man’s terms, it is the use of written words to motivate readers/listeners (or in whatever format the message is passed) to spend on products being advertised. This is the (not probably) most luxurious form of writing nowadays, and it gets even better for Nigerians as this is a market that it yet to be explored by many Nigerians. As professional as copywriting may seem though, one doesn’t require a certificate to become a copywriter. Instead of waiting for some degree to prove your worthiness; copywriting can be learnt from anywhere. Even in your house. There are thousands of resources that are open and available on the internet which can be accessed by anyone. The best of introductions to copywriting is The ABC of Copywriting by ABC’s founder Tom Albrighton himself. This book covers the most basic definitions and hows of copywriting. This coupled with other valuable resources can help one into becoming the copywriter of their dreams.

Blogging/Content writing

Content writing has proven to be one of the most opulent forms of writing. It goes way beyond just the summary of things. To ensuring the reader stays engaged on the platform being read from. It also can be one of the most satisfying as it has made many highly successful without their needing to work another option. Take Linda Ikeji as an example, she has easily established her profile as a highly respected content writer in not just Nigeria but also Africa and the world. The trick with blogging or content writing is to keep readers engaged on the site as well as wanting more that they are willing to come for more. Unlike copywriting though, content writing is more interested in educating the reader (and prompting) them to engage with such content. Copywriting on the other hand is more direct to the reader’s mind and his wanting subconscious.

Social Media Optimization

Did you know that your knowledge of the people’s favorite (or yours) can be a skill you’ve been under-utilizing all these years? SMO is the act of utilizing the power of social media to achieve greater results, followers, engaging readers and leads for a brand or organization. While this is a skill a lot of people possess; far less utilize it. Brands (especially big brands) are always on the look-out for more creative ways to increase their reach on social media. In most cases they’d rather hire individuals with social media skills to help with these needs and are willing to pay a lot of amount to get their desired growth. So the next time you spend a lot of time being busy doing nothing on social media, remember that you can instead be utilizing your time by helping a brand with their social media growth (and even earning a living from this).



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Nice