SideHustle:
Here’s the thing about social media; it’s not enough to just be in the community; you need to be very interactive and actively engaging your audience. Social media is similar to making friends. You meet new people, interact and if you are lucky enough, you get into their inner circle in no time. But we all know it’s not enough to remain just social media friends; engaging your audience is a major priority.

Engagement on social media is vital for businesses because it can provide valuable feedback, build a good reputation for your business, grow trust as well as gaining new potential customers for your business. As a business owner looking to maintain a strong online presence, the first question you need to answer is:

Do you have great content?

The first thing you need to get right on social media is your content. What keeps your audience glued to your page is your content. Content is king and plays a very important role in keeping your audience engaged at all times.

Looking for content ideas? Visit our website to download a free social media content calendar.

Check out these 5 ways to increase engagement on your social media

Stick to what you know


Make sure most of your posts are related to your business. This ensures that your customers can easily relate to what you’re posting. Research conducted revealed that “speaking about subjects related to your brand is the best way to generate engagement.” When people ‘like’ your page, they are interested in your business and want to receive information on your expertise area. If you begin posting content on other subjects, your followers will lose interest and move on.

It’s just like meeting someone at a musical concert; you get familiar, and then all the person talks about is gymnastic. Honestly, even though you might not mention it, you might lose interest in the person except maybe deep down, you have a flair for gymnastics.

Respond to questions and complaints

The best way to maintain customer engagement is by always responding to comments, questions, and social media complaints. If by chance a customer comments on your profile and you ignore it, they won’t comment or even follow you again. Let’s say people can be sensitive, and I know you don’t want your potential customers to think you don’t care about them. If there’s one trick I’ve learned dealing with people is ”pay attention! Make them feel loved”. Try this! And I’m sure you’ll thank me later.

Have a great customer service

People are likely to engage with a business if the business is friendly and responsive on social media. If your business comes across as hostile or rude, it could turn into a potential social media crisis, or you could lose customers. Therefore it is essential to maintain excellent customer service to encourage customers to build a relationship with your business. It would be best if you connected with their sympathetic side for effective responsiveness and communication. People will stay in contact with you as long as you are polite and give them the right content.

Make it easy to share your content.

One way to measure engagement is by knowing how many times other users have shared your content. It means you must create exciting content that people can easily share. For example, pictures are great content that are shareable because they are eye-catching; sometimes, interesting blogs can do the trick. Most times, when you make your blog post, you can even add links to your social media account for people to engage. It brings us back to the fact that your content is a major shareholder in improving social media engagements.

Ask questions

Questions are a great way to start conversations online and allow many users to express their opinions. Asking questions can work both ways; you can either ask your audience questions on what they do or how you can serve them better. It shows that you care about what they are doing by asking them about what they do. It may even move you from being just a follower to being on their fave list! When you also ask questions that have to do with your products, it shows that you care about what they think about your business. It encourages people to always want to contribute. Be active on social media. You can’t just sit and wait for people to comment on your social media platform if you haven’t bothered to comment on anyone else’s.

Engaging your audience on social media inadvertently falls back to creating valuable content for your social media.

Visit our website to download a free social media content calendar

SideHustle:
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