How to start up a content marketing Business in Nigeria.

It's no news that content is the wave of all industries. And this is why the demand for content by companies is on the increase. It is no doubt that content is dominating the digital space; becoming an integral part of marketing strategies. Although not anyhow content, but rather a great content is the harbinger of sales.

If you've been considering starting up your own content marketing business… then you must read this:

1). Clearly define your niche:

Instead of becoming a generalist in all your industries… streamline your focus on one or two industries that are not saturated.

For instance, if you are on the health content niche… you are more likely to get clients because they will see you as an expert than one who's not focused on any particular niche.

2). Offer a range of services: when you are just starting, it is important to have different services. For instance your prospective clients who are in the health niche might want you to take charge of only content on social media. Meanwhile, another client might want you to take charge of content writing on all major platforms and as well as marketing. They are all at your advantage.

Some of the services you could consider offering includes:
Content creation and promotion
Training of in-house content marketing staff
Social media marketing.
Email marketing.
Web design and SEO (some companies prefer to hire one agency to do it all)

3). Be a consultant: If you enjoy creating strategies that work then this is the best option for you. Offer your consulting services to companies on how to run to create content, promotion, and distribution that will bring sales and set them apart from competitors.

4). Market your own business with content:
If you are going to be an authority in this business, you need to market yourself. Post unique content regularly. This way, your dream clients will have little resistance hiring you.

5). Build your testimonials:
In order to increase the risk of being hired, dedicate a page or site for your portfolios to be seen. Clients feel comfortable knowing that you have a backlog of values offered to your old clients.

6). Create a website: for you not to be looked down on or underpriced, having a professional website is important. It boosts your confidence, positions you as an authority and gives you the leverage to negotiate without fear. Tedikomwireless.com gives you the benefit of offering your value to your dream clients.

Are you already in the content marketing space? Are you considering offering content marketing services to businesses? What tips would you add to the list above?


At Tedikom Wireless, we have a team of content specialists and managers who can put you through the process of starting up your own content business. Not only that, we offer digital courses to help you meet the demands of your dream clients.

You can reach us at 08183218611 or 07013302281.
www.tedikomwireless.com