A lot of freelancers and service providers market in broad strokes, hoping to catch the attention of a large number of people and praying that several of them will be motivated enough to actually give their services a try.

However, in order to get clients, you usually have to answer their unspoken question, “What’s in it for me?” This might require more direct input, helping you forge connections with potential clients. Through developing a relationship with them, they are much more likely to be willing to give you a try. If they try you and like you, this could be the beginning of their becoming loyal to your brand.

There are a number of ways to use direct contact to connect with prospective customers. Here are a few suggestions.


Your Customer Service Box

Pay attention to the people who contact you directly, treating every one of them like a prospect. Be polite and courteous. Set up a reminder for yourself, or your assistant, to contact them again in a week to see if they have any further questions. This kind of follow-up will stand out in their mind.

Face to Face

Carry business cards with you everywhere. Take business cards as well. Write notes on the back as to what your follow-up steps should be. Sticky notes and a pen will also work to remind you of the person’s contact details and the information you promised to send, such as a special cheat sheet or handout. Always position yourself as a problem solver.
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https://digitaltoolshelf.com/2020/09/06/when-and-how-to-use-direct-contact-for-reaching-out-to-potential-clients/