Hey you! Yes, you reading this article right now, here’s a question for you.

Are you a small business owner? Are you thinking of starting a small business any time soon? If yes, keep reading.

Small business owners are constantly looking for ways to optimize brand awareness and market their products or services. The importance of having a strong presence online and having information about your business readily available and updated for potential customers in a digital economy cannot be overemphasized. Who knows, your next big client or customer might just be a click away.

With small businesses, getting the word around can be really tasking and cumbersome and this is due to lack of resources like your budget or your time. But not to worry, there are a few tricks and strategies to pushing your small business marketing efforts.

The following strategies are very vital to you generating awareness for your business.

Know your Audience
‘’The riches are in the niches’’ for a reason. Not just anyone is your customer. Create a niche for yourself and appeal to buyers within that niche. You get to understand their thinking, problems, buying patterns and so on. Think about your existing customers and those you’d like to work with. After that, create a buyer persona to understand what the ideal customer for your business is.

2. Know what works for you.

After experimenting, pay attention to the data you have collected. This will tell you what works for you. It’s a good idea to double your efforts on the proven methods that generate revenue for you.

3. Understand the Power of Existing Customers.

The fact that you need new customers doesn’t mean you should forsake or abandon the ones you have acquired already. Don’t stop marketing and enticing them with your products/services and deals after they make a purchase/financial transaction. Customers who have patronized you and are satisfied with your products are usually the ones to refer you to others.

4. Promote Yourself on Social Media

People socialize and connect on social media but it’s also a very powerful business tool. It can help you build and increase traffic, boost search engine optimization and give you the opportunity to have engagement with potential customers. A good example is Wayagram on Waya PayChat. You can position yourself to meet your potential customers, advertise your goods or services, makes sales, get paid into your Waya Wallet which is a mobile wallet and decide if you want to move your money to your bank account or not.

5. Invest in Ads

Building organic traffic takes a while and as a small business, you do not have that luxury of time. That’s why we recommend you jump the gun and use ads to push your business visibility. Google Ads are perfect for this if you know who exactly your audience is. Social media ads (Facebook ads, Instagram ads, Twitter ads and Wayagram on Waya PayChat) are great examples as well.

With highly targeted ads and the right impressions, you can capture the interest of your audience.

Just to end this, if you don’t measure it, you can’t manage it, and it couldn’t be any truer than this for marketing for business.

The app (Waya PayChat) is available for download on the Play store.

https://play.google.com/store/apps/details?id=com.wayapaychat