I'm an industry enthusiast still trying to understand how the music industry work. So I have been think about cable music stations and their modus operandi.

When you consider that they are not free channels, do they pay royalties to the artistes they air their video or do they play those videos for free and sometimes get paid also to air some videos?

Anyone with knowledge of how they work?

FTC

Lol
They don't
If they keep paying all those artistes royalties for airing their music videos, don't you think it's their lose?
But sometimes it's the other way around.
Ever heard the word Payola ?

Awol1:
I'm an industry enthusiast still trying to understand how the music industry work. So I have been think about cable music stations and their modus operandi.

When you consider that they are not free channels, do they pay royalties to the artistes they air their video or do they play those videos for free and sometimes get paid also to air some videos?

Anyone with knowledge of how they work?

Lalasticlala this is your field. Help push this for a wider audience.

Nope, they don’t.

Many upcoming artists even do beg them to play their songs for them to be known by the public

Hyland:
Lol
They don't
If they keep paying all those artistes royalties for airing their music videos, don't you think it's their lost?
But sometimes it's the other way around.
Ever heard the word Payola ?

I've heard Payola many times but don't really know what it means.

Amotolongbo:
Nope, they don’t.

Many upcoming artists even do beg them to play their songs for them to be known by the public

I understand the up comers aspect. But established artistes nko?

You know when you consider the fact that channels like Africa Magic, ROK TV and other movie channels pay for the content they put on their channels, you will realize that those music channels are in a cruise.

Because their channels on cable TV is monetized, that is, you have to subscribe to watch them, and they get content for free or get paid by upcomers to air content.

Is that how it is elsewhere?