Topic: The Real Estate Professional.

I want each and everyone of us to understand what being a consultant is all about before we delve into product knowledge.

Why do you want to be a real estate consultant? Why did you join Real Estate?

Is it because there is so much money? Is because I don't have any job and just need something to do? Is it because I see it as a career? Is it because I have tried my hands on other things and it failed so let me try this?

These are the questions only you can answer.

There are 3 main problems in Real Estate and that is why a lot of us have not grown in the business. These problems are:

1. It is too easy to enter

2. It is too easy to get out.

3. You do not have anything to do while you are in the business. No one will tell you what to do.

Everything depends on you.

[And because of these problems, we have lots of Consultants who are idle in the business.

There are 3 major groups in Real estate business. It depends on where you want to be.

1. The Trial Version Group
This group make up 80% of Consultants who got into the real estate business because they have tried other businesses it did not work. They have tried GNLD, Forever Living, boutique, shoes etc so let them try Real estate. The word "TRY" breeds FAILURE.

There are so many Consultants who are on trial version. They are not ready to push, they sit idle. Some will spend hours going praying but will not make moves. At the end of the day they have an excuse " I tried my best and it didn't work". Such Consultants will remain hungry. Some after one sale of N600k land, that's all

2. The Job Consultants Group

These are the vibrant Consultants and they make up 15% of the Real Estate Sales Consultants. They make 80% of the money in real estate. They are making sales and closing deals here and there but they lack the passion for long term success.

They tend to burn out because they see the work as a job and eventually lose their desire. You will Consultants saying "I sold this estate 7 plots and that one 10 plots" but when you actually see them you will be wondering where did the money go.

It is because all the sales is for "SHORT TERM AND NOT LONG TERM". They are not growing beyond where they are. They are not looking at the opportunities that will take them into the next level instead admire those in the next.

3. The Winners Group
These Consultants make up the final 5%. These set of Consultants are highly skilled, totally committed and have overwhelming love for real estate industry. They see real estate as a career.

My late father was an Estate Surveyor and until his death at the age of 83 he still handled Valuation like a 40year old man. He loved real estate. He was a winner

Those in the Winners Group are the ones who have created a system that generates money for them. They have long term plans. They strive to know more, study, train and develop themselves, because they have a target.

The only person that can determine which group you want to belong is YOU. And it all depends on your ATTITUDE towards the business.

Attitude is what we carry with us. It is always there whether good or bad. One good thing about attitude is that we have control over it and have the power to change it.

In the real estate business, our Attitude is what takes a larger chunk of the ingredients that will determine whether you will close a deal or not.

Our product knowledge (what we say) is 15%
Our skills (how we say it) is 5% but our Attitude is 85%.

God made the day but we have the choice to make it bad or good.

So in this real estate, it is you will determine whether you want to be in any of the 3 groups.
Attitude is just an outside sign of what is going on inside. If you change your belief system inside you, then your attitude will also change.

According to Zig Ziglar,
It is your attitude, not APTITUDE that will determine your ALTITUDE.

So as a consultant just joining the real estate business, what is your belief system. It is your ATTITUDE that will matter.

Are you ready to learn the ropes and join the The Winners Group or you are on TTG?

It is from your attitude that will reveal where you might belong at the end of the day.

Ethics In Real Estate.

Just like every company you join, you are educated on the ethics guiding the Industry. In the same vein I will also let you know about the ethics of the real estate industry.

The word ethics comes from the Greek word "ethickos and etthos" which means Moral Character.

Our own Ethics in Real Estate is the way we treat others. It is the way we conduct ourselves in private and in social group.Real estate is a business that thrives on trust so every consultant must have follow the personal code of ethics.

A personal code of ethics is simply what you do if no one was watching. It is the way you behave when you are alone.

Ethics is being honest in your dealings with others. Personal ethics will give yourself the true meaning of success.

As a consultant, personal ethics means not stealing another Consultant's client. Personal ethics has to do with honesty. It is when you see a wallet on the floor and returning it to the owner with all the money intact.

Personal ethics is treating everyone with respect. It is how you present yourself that will determine how others will deal with you.

I was in a meeting today for the purchase of a property and the issue of dishonesty was already spinning in the air. Real estate can be a mean business if your attitude is not correct.

So as you have joined us to do this business , you must believe in yourself because others might not.

You must see yourself as a special ,unique and wonderful Consultant but it is easier said than done .

REMEMBER THIS :
We sell ourselves in the Real Estate business. We don't sell land or houses.

A buyer will buy a property with or without us, but it's our job and duty to have that buyer buy it through us.

To accomplish this goal we must believe that we are the best professional for the client.

To join our Real Estate training group on WhatsApp

https://chat.what-sapp.com/BnWXUqOWt9y06ztaGSEsKh

Good point, how do I join u

Pictech:
Good point, how do I join u

I'll drop an email where you'll send your WhatsApp number to be added to the group..

These are some of the incentives and many more you get to enjoy when you become our consultant...




We motivate our Realtors and make them strive to make it in the real estate world....

*TUESDAY MARKETING TIPS*


*6 Offline (and Online) Real Estate Marketing Strategies for New Agents*

*Written by Dr Laide Okubena*



**A study by the National Association of Realtors (NAR) found that 87% of home buyers purchase their homes through real estate agents, while 89% of sellers use agents.

*** To tap into that large pool of potential clients, successful agents use multichannel real estate marketing ideas that integrate both traditional and digital strategies.

****** Here are six effective offline and online real estate marketing strategies to help jump-start your real estate career.


1. Build your local brand, network, and reputation as a go-to expert.
Some of the most effective real estate marketing strategies are locally focused. And in this highly competitive industry, it’s crucial to stand out from the crowd, develop valuable relationships, and establish yourself as an authority.

Here are three great ways to do that:

✌️Networking. To expand your network, tell everyone you meet what you do. Connect with industry influencers and potential mentors by joining your state or local governing body and the National Association of REALTORS® (NAR).
This is not yet in Nigeria, Lasarera is now available in Lagos and Join your State Groups for Realtors and similar Associations.




✌️Become affiliated with the chamber of commerce, the Young Professionals Network, and other organizations that promote professional growth.

✌️Join a Meetup group, attend local social and business events, and volunteer to perform community service with local charities.


✌️Reputation marketing. Make a name for yourself as a media source or pitch a column to a local newspaper or magazine.


✌️Try to get featured or quoted in the paper or on a local TV broadcast or radio show to help establish yourself as an authority in the area. Subscribe to HARO (Help a Reporter Out), a free service with daily emails of journalists’ requests for quotes and expert opinions. Respond as quickly as possible when you find an opportunity — journalists often have tight deadlines.


✌️Being memorable. Go the extra mile and make a lasting impression by giving a “care package” to every client who closes on a home. Send handwritten thank-you notes to both would-be buyers after showings and successful sellers. Add a personal touch to all of your open houses by adding information sheets that go beyond the basic listing details. Include information about the neighborhood, nearby attractions, and amenities your audience will be interested in, such as proximity to schools and grocery stores.




2. Use local real estate events to reach area prospects.
With many consumers experiencing digital overload and re-embracing offline experiences, use experiential marketing to capitalize on the trend of connecting with potential clients in the real world.

Here are some forms of experiential marketing to consider:


✌️Hold regular open houses and invite potential buyers. Add a twist by partnering with local businesses, such as home décor shops, clothing boutiques, and bakeries, to share their special offers in exchange for promoting your open house in-store.


✌️Lead local tours of historic, attractive, and up-and-coming neighborhoods where you have properties listed.



✌️Teach educational classes for first-time home buyers in your area who are ready to buy their first home.


✌️Sponsor how-to seminars on topics that cover the ins and outs of real estate buying, selling, or investing.


✌️Think outside the box by teaming up with an interior designer or professional organizer to offer home-staging workshops for sellers.������



✌️Tap expert third parties, such as mortgage lenders and credit counselors, to present how-to clinics on financial and credit-improvement topics related to buying a home.



✌️Partner with other agents, and if a buyer or seller isn’t a good match, co-list or co-represent them for a fee split instead of turning them away.
Taking your marketing efforts offline will allow you to better engage clients with face time, and those who interact with you will be more likely to share their experience with others.

✌️In fact, a study by the Event Marketing Institute found that 98% of consumers capture photos and video at live events, and 100% of those who do so end up posting about it on social media.



3. Focus on landing qualified leads.
Leads are an integral part of growing your business, so finding ways to land new clients is vital.


Here are three ways to generate more valuable leads:

✌️Establish a client referral program. Eighty-nine percent of real estate agents told NAR that referrals from current and past clients were some of their most successful leads.

✌️Offer past clients a commission if they recommend you to friends, family members, and business associates.

✌️ Also, set up a referral agreement with local movers, home-improvement contractors, and landscapers as an extra incentive for past clients to share your program.

✌️Offer something for free. To build trust, give away information or advice without including a sales pitch afterward. If you met someone at an open house, email them similar nearby properties on the market.


✌️Write e-books on topics like 10 Things Every New Home Buyer Should Know About Mortgage Approval or 10 Ways to Save on the Cost of Home Staging. When people attend a seminar you offer — tailored to audience needs — offer to send them a copy of one of your relevant e-books.




✌️Create a newsletter. Publish and give away a print newsletter with tips for buyers and sellers; insights into the local market; and information about new property listing, upcoming open houses, and events you’re offering. Have the newsletter available in your office, at events you attend, and anywhere your audience spends time offline.
real estate marketing strategies



4. Turn others’ failures into your successes.
Cold listings can be a rich source of hot leads. Many agents who strategically target those listings are rewarded for their efforts. To start, mine unsuccessful listings by searching MLS for expired listings. Withdraw if needed, and get in touch with the owners to offer insights into how you’d approach their listing differently so that their home sells quickly.



✌️Another option is to follow up on “For Sale by Owner” listings — they can be a great source of leads. Reach out to understand the seller’s needs, and offer to help them meet that goal. Only 3% of FSBO properties sell in the desired time, and they go for 24% less than brokered listings. You can find these listings in local newspapers, on Craigslist, and on real estate sites.



✌️When you make contact with these leads, keep in mind that they’re probably disappointed and frustrated by the lack of results. It’s likely that they also get lots of calls, texts, and emails from agents who tell them how difficult it is to go it alone, urging them to hire an agent. This approach only adds to their frustration.

✌️Instead of trying to sell them on why they need to hire you, act as a resource and send a message similar to this:

✌️“Hi! I see you had your home listed for sale on [site]. I’ve put together 10 tips on marketing, staging your home, and holding open houses. Here’s the link. As a real estate agent who understands the market, I know that these tips actually work. Please contact me if you’d like to access more resources on how to sell your home quickly.”



✌️Providing tips and advice shows that you care about the seller’s situation and are willing to invest in a meaningful relationship with them — not just ask to list their home. Be sure to follow up after your initial message to keep the seller engaged and your business top of mind.




5. Take advantage of powerful, free, local web-marketing channels.
Today, 51% home buyers find the home they eventually purchase online. And, according to Google, 46% of all searches are now local. Translation: If your marketing efforts don’t include the web, with a focus on local search, you’re missing out on prospective clients.




✌️Here are three ways to approach online marketing and use your budget efficiently:




✌️Get on Facebook. Facebook business pages are free public profiles, similar to personal Facebook accounts, that provide a powerful way to connect with current clients and reach new ones who find your page when they search Google. Use your Facebook page to promote your business by responding to comments and by sharing status updates, links, event announcements, photos, and videos.




✌️Set up your “Google My Business” page. Claiming and maintain your free Google My Business account makes it easier for anyone surfing the web to find you in local searches and on Google Maps. Best of all, it comes at no cost, is easy to manage, and gives you a chance to add contact photos, contact information, and a short summary to describe what you do.
Get or claim your business listing. Make sure you’re in the following local and national directories: Yelp.com, AngiesList.com, Yext.com, YellowPages.com, Local.com, BingPlaces.com, and Manta.com.







6. Leverage the power of online reviews, recommendations, and testimonials.
Research shows that 93% of people regularly or occasionally read online reviews, and that 84% of people trust online reviews as much as they do personal recommendations.



✌️To leverage the trust people have in reviews, here are some ways to increase the number of reviews you get:


✌️Request reviews. Contact all satisfied clients by email and ask them to leave a review for you on your Facebook or Google page. Include direct links to make it easy for them to follow through.


✌️Ask for testimonials. When a client has had an exceptional experience with you, ask them for a testimonial and a photo to accompany it if possible. Then, share this information on your website, blog, and sales page; in press releases, direct mail letters, and brochures; and on social media platforms like Instagram.
Offer an incentive.


✌️Give clients a tangible reason to write a review. Consider offering them a free gift card — for example, one from Starbucks, Amazon or popular a local spot — if they leave you a review.



✌️It’s time to get started
*"***Becoming a successful real estate agent requires time, hard work, and a little bit of luck. Use these six marketing strategies to establish a solid foundation for your business to pave the way to future success.

****Test which options work best for your particular audience, and discover new ways to enhance your marketing so that it stays fresh and relevant. Your audience’s needs shift over time, so find ways to cater to this to help them meet their goals.


Bonus Tip



*******If you are a Newbie Realtor or Agent, the first set of people that may buy from you can even when you don't yet have a huge bugdet is your family ,friends or neighbours , Work Colleagues or people you went to the same school or University or Same Church or Mosque or the same Associations but you must be willing to reach out and introduce yourself first to them, a lot of people got their first clients via this channels by calling this group on your phone or sending them text message.




*Question of the day*


1. As A New Agent in the industry which one of this Strategies will you start adopting today?

2. If you have been in the real estate business for a something now and you have not been getting paying clients or closing deals , which one of this Strategies will you be looking at and adopting today?


Thanks for your attention and please enjoy your day.

*© Dr Laide Okubena*

Wow

Good write up, more sells and lot of winning

�


*What is freehold in real estate?*


***** Freehold is the ownership of real property, being land and all immovable structures attached to such land. This is opposed to a leasehold in which the property reverts to the owner of the land after the lease period has expired.


****** Owning a freehold means owning the building and the land it stands on outright, in perpetuity. It is your name in the land registry as “freeholder”, owning the “title absolute”. Freehold is pretty much always the preferred option: you can’t really go wrong with it.


****** A freehold estate could be transferable to the owner’s “heirs and assigns”; also known in some parlance as ‘OMONILES’(successors by inheritance or purchase; [including gift], respectively), in which case it was a “fee simple” estate.


*******For an estate to be a freehold it must possess two qualities: immobility (property must be land or some interest issuing out of or annexed to land); and ownership of it must be of an indeterminate duration. If the time of ownership can be fixed and determined, then it cannot be a freehold.


*In freehold:*

• You won’t have to pay annual ground rent

• You don’t have a freeholder either failing to maintain the building, or charging huge amounts for it

• You have responsibility for maintaining the fabric of the building – the roof and the outside walls

• Whole houses are normally sold freehold

*Hassan Ismail D’Coordinator*

The Anatomy of a Real estate business

Join our Free Real estate training and become our consultant.

Greetings potential Billionaires in the house ����

LET'S STAY AWAY FROM THIS ����

*MISTAKES MADE BY SOME PEOPLE IN THE NETWORK MARKETING INDUSTRY*


�People thinking they’re joining the business to make others succeed.(very wrong, join for your own success)


� People thinking that it's the responsibility of the person who introduced them to make them earn.(No, it's you to make it happen)



�You would not buy a big bussiness and expect it to run itself for instance. Likewise, you can't be a member of a Network Marketing Company and expect it to run itself as well. Network marketing business is a system that work when you work on it.



�You are building your OWN business.The person that introduced you just shared a way of making extra money. In order to make money you ought to put in the work.



�Change how you think. And start making your network marketing business a ticket to financial freedom.

OWN IT...��
BUILD YOUR TEAM



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