Brands are the biggest beneficiaries of the success of reality TV shows like Big Brother Naija.

Many people have wrongly assumed that it's the housemates. Not really.

Since their participation in Big Brother Naija, reference their Facebook and Twitter social media handles and you will see the level of engagement they have. Compare it to two years ago before they started leveraging the show.

“What these shows do for brands is to create the desired impact on consumers at the lowest cost per thousand.”



https://digitallagos.tv/blog/the-evolution-of-reality-television-into-an-advertisers-delight/

meobizy:
...and that is why educational shows hardly exist. The simple truth is, claim as we may, nobody watches them.

If educational shows get hyped as much as Big Brother Naija sponsorship will come.

So it's not Buhari's fault all the way?

wallex1983:
So it's not Buhari's fault all the way?

Lol, Buhari can't be blamed for everything.

Definitely for d sponsors n it’s a winners take all so no qualms