Although drop shipping has become all the rage in the ecommerce world over the past few years, there’s a right way and a wrong way to do it.


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So, you want to get started in drop shipping. You’ve heard it’s a great way to make extra money and are interested in trying your hand at it. Although drop shipping has become all the rage in the ecommerce world over the past few years, there’s certainly a right way and a wrong way to do it. It’s hard to break into the drop shipping world as a beginner because of the fierce competition in the space. There’s a learning curve, and it can be hard to make your product stand out. Don’t let that discourage you.

From my own experience in drop shipping, I know it appeals to many entrepreneurs because they think it’s an easier business model than others. That’s actually not true. And just because you aren’t manufacturing the product yourself, doesn’t mean you shouldn’t treat your drop shipping operation as a full-fledged business — because it is one, and needs to be treated as such to thrive. If you’re a beginner, here are three drop shipping secrets you need to know.

1. Study your competitors at length
All businesses should have a robust understanding of their competition, but it’s specifically important in drop shipping. What distinguishes one product from another is based on marketing. It’s likely that other competitors sell the same exact product you do from the same manufacturer (it’s the nature of the competitive scene within the industry), so how you market it is everything.

Look at the current competitive scene. How are the other products marketed? What are their prices? Do a full sweep of ecommerce platforms like Amazon so you have a full picture. Once you understand the competition, you can confidently choose which product to begin with for drop shipping — and understand how to make your product stand out amongst the noise. This could be with a lower price, an added gift or by adding something helpful such as a well-produced tutorial video for the product. Your goal is to make sure a consumer wants to pick your product when they too are examining the competition, because you offer something that none of your competitors do.


2. Make sure to find a good supplier
When finding a supplier for the product, look beyond cost. Sure, profit is central to the drop shipping equation. But a good supplier can make all the difference in a drop shipping operation. First, get to know them. Are they willing and able to support your growth if you scale tremendously? Or will they lag behind on production or even run out of products if you sell too many? Make sure to set clear expectations around their capacity.

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