Search engine optimization has become a key tool to increase visits to a website. Thanks to this increase in website traffic, conversions and profits for a company increase. An important factor that affects positioning is the writing of quality SEO articles. This quality affects many different factors. In this collection of articles we try to expose some of the many characteristics that play an important role in this task. In some previous posts we told you about H1 and H2 and external links. On the contrary, in this article we explain the characteristics of the ALT and title attributes of the images in the posts.

ALT and title tags for writing SEO articles

The first thing is to understand what ALT and title tags are in the world of SEO article writing. These attributes are part of the information that is collected from an image in the HTML5 language. The HTML language is on which all the pages you see on the internet are built. The images in this language have collected a series of characteristics that give information about those images.

As you well know, Google bots crawl the codes that the different pages have in search of information about the website to catalog it. This is how they identify which pages are most relevant to a user's search. Search engine optimization is about teaching these bots as clearly as possible that a page in question is the best result for some words that the user is looking for. These terms that users look for and in which they seek to obtain the first position are called keywords. These keywords are going to be essential in an SEO positioning strategy.

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Now that we know what Google searches for on websites, let's go back to the ALT tags and the title of the images on a page or in a blog post. Therefore, it is important to identify all the elements of this type of a web page and take care that they do not have strange names. The same happens with HTML image tags.

The title of an image is important and must be taken care of. This title refers to the name of the file you upload for the image. This title should be informative of what the image represents. For this reason, you should not put a name like “hgb484.png”. A descriptive title must be entered. For example, if it is an image of a landscape from a trip to Kenya, it can be titled “Kenya travel landscape”. The title of that file is usually taken as the title when you upload a photo to website building tools like WordPress.

The ALT tag is a very necessary field for an image of SEO article writing. This tag gives information about that image , so, like the title, it must contain some of the keywords of the strategy. Another important factor is that the ALT tag is the one that is displayed to website visitors when you cannot load an image . Therefore, to give a good image, users should see some text that says what the image contains, despite not being able to view that photograph.

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These two image attributes are important and play a role in positioning. Not taking care of them penalizes websites and, on the contrary, if these details are indicated, it improves the positioning of a website.

How to modify the ALT and title attributes of images?


Many web design tools offer the ability to modify these image fields. Among them, the best known, WordPress, allows you to enter a title and ALT in photos before inserting them into a post or page. In this platform there are also plugins that allow agile management of these tags. In this way, these attributes can be automatically completed when an image is inserted whose file has a properly SEO-friendly title.

On the other hand, another more cumbersome option is to dive into the HTML5 code to enter the title and ALT tag of an image by hand. However, for a standard user understanding the syntax of this computer language is complex.

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If you still have doubts about the writing of SEO articles and other actions to improve search engine positioning, as SEO consultancy we can help you. Our team of SEO consultants will take care of bringing a page to the top positions for some keywords. An SEO positioning company can be the best option to achieve all the objectives that a business has in mind for its business website. Check our SEO rates and make your company number one.

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