Electronic commerce will become increasingly powerful. As the years go by, new needs and new trends are created that put you back in the eye of the hurricane. We are going to see what will be the essential practices to be able to sell more for 2020.

Positioning practices 2020

The mobile will be absolutely essential. Users use smartphones and tablets on a daily basis. Most of the time they spend with the phones and, all this, has made the consumption models of the users change. Mobile commerce is a growing type of market today.

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In 2018, 16.8 billion were moved through electronic commerce. 60% of traffic and 45% of purchases are made through a mobile phone. So if you are considering whether or not you should create an SEO positioning strategy, the answer is yes.

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Security will be another trend that continues to grow. Sites with online stores are susceptible to attacks, intrusions, data theft more than 50% of cyber attacks in Europe are directed at online stores. All this means that the sector is more affected by threats. Therefore, security should be one of the first and best things you change about your online store.

Payment methods are undergoing a small revolution. This benefits those consumers who have several payment methods available. Bank cards are the method most used by 53% of users. It is closely followed by PayPal, with 43% and debit cards, with 38%.

Social Selling Maybe you still don't know this new way of shopping. Beyond the social aspect, social networks have become a point of sale.
Social networks offer a catalog of products available directly for purchase. Facebook has seized the opportunity and launched and presented its payment services on social networks: Facebook Pay, Whats App Pay and Instagram "Checkout", the payment functionality integrated directly into Instagram Shopping

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