The answer is yes. Beyond important, it could be considered key. The only way to design your website without Google penalizing you for poor SEO is to turn to professionals. The best thing is to know previously the state in which your company is on the internet. How can you do it? Asking for a web audit that will inform you in more detail about the aspects that you must improve so that your positioning is better and more effective in the future. To make a good design of your website, you must provide the professional in charge with as much information as possible.

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This involves knowing in detail the products and services that your company offers to classify and rank them before moving on to the second phase. Before choosing keywords, it is essential that you know in depth what exactly the business you are dealing with offers.
The keywords are other decisive factors that make your web positioning. A good choice of terms that generate links can make Google reward your work and your online business appears among the first of the search engine. The final structure of the website is determined by the keyword structure set in the SEO strategy.

Is there a relationship between web design and SEO?

It influences, and a lot. Google bases its search parameters on many factors and the relationship between positioning and web design is very direct in search engines. Part of the code used to design a website is also used by Google. Studies have determined that the relationship between web design and SEO is fundamental. The most important thing when designing a website is to identify the key SEO positioning factors that can be affected during the web design phase.

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The web design must go hand in hand with SEO, never against, are different elements but must be inexorably linked. Next, we explain some of the factors that will determine if this union is true or not: browsing speed, the appropriate use of scripts, dimensioning and optimization of images or adaptation to mobile devices (responsive design), among others. In a good web design that seeks to obtain a great search engine positioning, you can not miss any of them.

The structure of the web is a very important aspect. It is important to define what hierarchical dependencies there are between each of them, how to link them so that this hierarchy is real or how it should be reflected in the menus that appear on the web page. In addition, it is important to correctly adapt the internal structure of the web in the case of sidebars, menus or its header.

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The use of the tagged is another factor that will mark the SEO positioning of your 'work'. Sometimes, there is the repetition of headers that do not represent any structure of the information on the page and can confuse both users and information crawlers. Avoid that if you want your page to have more and more prestige!

The importance of keywords in SEO web design

Are they important within the body of the text or are they also important in headings or sidebars? Indeed, they are in all respects. The common elements of a website also have to be made based on an important analysis of the so-called keywords. You have to be especially careful if this element is part of an internal link anchor text . If you ignore this circumstance and don't take care of your headlines to the smallest detail, you can cause your website to lose visibility among users of our target audience.

Obviously, it is also very important to carry out an analysis of the vocabulary that you are going to use on your website, as it has to be aimed at a specific client. To achieve this, the audience must be segmented, detect whom we can satisfy a need and explain 'the easiest way' to get to our website. Everything is part of an exhaustive work with which you will get Google to place your website in a very high position within the search engine.

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What are the differences between Web Design and SEO?

There are several important differences that the person in charge of making a web page should be aware of. The design of the page itself is not the same as SEO . Of course, although they have their own differences, they are two concepts that are closely related to each other, since the html code of web pages, that is, web design, is the fundamental basis on which to build the web positioning of One page.

It can be said that web design is the programming of a specific code that will make the web page have a certain image. It is the image that the company will use to sell its product, a business card so that customers can access what they are looking for.

On the contrary, SEO positioning is another well differentiated element, and it can be defined as the set of techniques that will allow a search engine like Google to classify in a certain way a set of web pages that appear on a specific website. The use of keywords is the most important element that will determine the positioning of the web.

Usability another key aspect for SEO positioning

Once you have analyzed the audience to which your website is directed, it is time for you to worry about achieving good usability for your client. A web page directed, for example, to a child audience is not the same as a portal that is made for a more technical user profile.

If you are looking for a page aimed at children, obviously, decide to make a page in which the visual has a strict preference over the texts. Children get bored if they have to read big paragraphs! However, if you want to create a more technical or academic web page, you will have to 'work' much more on the texts you insert on the page.

In short, whenever you decide to start a project for the construction of a new website, go to a professional in charge of it or train yourself to avoid making mistakes that make your website not have the slightest relevance within the search engine. Thus, you will ensure that the developers and designers of your portal manage not to enter into 'war' with the Google guidelines. The conception of the website has to be in accordance with the initial objectives of organic positioning

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