SEO and SEM, two very busy terminologies in the field of digital marketing, but with fundamental differences between the two To top it all, it is very common for people to confuse them, thinking that they are synonymous with the same concept. But if you want to understand more about digital marketing, and specifically about SEO, it is very important that you know the differences.

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What is SEO?

SEO is an acronym for Search Engine Optimization, Optimization Search Engine. SEO is the set of practices aimed at optimizing web content with the aim of improving organic positioning in search engines such as Google. If you want to know more about SEO, we have a dedicated page on the subject.

The tasks in a technical SEO optimization can be numerous and of great difficulty. Even so, the central idea is to have relevant and informative content focused on the user, that responds to a search or question on the internet. Good SEO delivers optimized content well evaluated by Google, and it will be “rewarded” by positioning itself among the first results for an organic search.

What is SEM?

Moreover, SEM means Search Engine Marketing, Marketing Search Engine. The SEM aims to increase your visibility in search engine results, through optimization and paid advertising. In this sense, SEM includes both SEO tactics as well as various other digital marketing ones.
The paid search advertising (PSA) are the results paid advertising space between the results of the search engine. Instead of trying to improve organic rankings, you pay to appear in front of searches.

The most common paid search engine advertising service in marketing is Google Ad words. With this you can create paid ad campaigns based on keywords (Keywords) that generate large volumes of searches and pay for clicks generated (PPC). Now, what is the problem? Paid campaigns only get 10% of the clicks, leaving aside that other 90% of the organic clicks. That doesn't sound very optimal does it?

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SEO and SEM which is more important

IT DEPENDS! When it comes to choosing the best tactic, it's important to assess the business context, constraints, and needs. If you are launching a site for the first time and immediate visibility is desired, it is a good idea to create a paid campaign because it takes less time than SEO.

However, it is not optimal to always invest for paid traffic. Although SEO takes longer to show results, in the long run it will be less expensive, establishing credibility and search advantage that may not be achievable with paid results. WOM Barcelona has prepared this magnificent info graphic that summarizes the previous points regarding the differences between SEO and SEM.

Final note

At Digital marketing Lahore we believe that SEO in the long term achieves better results. Visitors will be coming to your site because the content is relevant to them, answering their questions and searches better. It is time to stop trying to hunt the customer and start working so that they look for us in an organic way. This is precisely what inbound marketing is about, which SEO one of your best tools for doing digital is marketing.

SEO Services in Lahore SEO is way more than just driving traffic. It's about driving the right traffic.

If you are looking to improve your positioning in Google and increase the organic traffic of your website, do not hesitate to contact us. AT Digital Marketing agency in Lahore we offer various specialized SEO services in Lahore that can give you that advantage you are looking for. Schedule a meeting with us and let's talk about your SEO strategy!

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