For every piece of content we write, SEO is on our radar. We want our content to rank high so visitors come to our site.

But do certain content writing techniques impact SEO?

You bet.

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And in this post, we’ll cover ten SEO content writing tips for improving search ranks. We also tossed in a few bonus tips to take your content writing to the next level. Let’s get into it.

Looking to sharpen your SEO? Download the On-Page SEO Checklist to get more traffic from search engines.

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Write an Enticing Page Title and Description
To kick things off, let’s start with our look in search engines.

The goal of SEO content writing is to get search engine traffic. This means searchers need to click.

But how?

By writing irresistible page titles and descriptions.

Here are a few tips to use.

For page titles:

Mention your target keyword as soon as possible. For searchers scanning a SERP, this draws attention to your result.
Describe what the user will get when they click. Don’t beat around the bush. Keep it straightforward.
Use emotion driving words. E.g. easy, awesome, simple, new. It sparks interest in your content.
For page descriptions:

Again, mention your target keyword right off the bat. This reinforces the idea that your content aligns with search interest.
Address the target audience directly. You know who you’re writing for. So tailor the result specifically to them.
Use emotion keywords when possible. Page description gives you room to work with, so it shouldn’t be hard to throw in emotion drivers.
Check out how the Pure Visibility team does it. They pack in the target keyword, ideal reader, and an accurate description.

SEO Content Writing Tips Page Title Meta Description Example Purevisibility


Use Headings and Subheadings
Headings and subheadings go a long way.

Here’s why:

They break up your content. Because visitors are reading from a screen you have to keep your page light. This means avoiding walls of text.

And you can also inject SEO juice into your content by mentioning target keywords. This is good on-page SEO practice.

I try to mention the target keyword in my main heading and in a few subheadings when possible.

Pro Tip: If your target keyword doesn’t make sense in a heading or subheading, scrap it. Forcing keywords for the sake of SEO will hurt you in the long run. It turns readers off, making them jump ship.

Use Appropriate Keyword Density (and LSI Keywords) see full article:
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