Practical Examples:

Imagine you sell perfume.

Advertise from a standpoint of:

• Helping them stop embarrassing body odour

• Build confidence in their workplace

• Make their boyfriend or girlfriend love or want them more... Etc.

Then you add a feature of lasting fragrance even after the day has ended.

Then let them know they should get it before it becomes too popular in the market and that they can get it for a *lesser amount only if they buy NOW!*

Then put a money-back guarantee as to the icing on top.

Hmmmmmm... If they don't buy then it's not your fault.�

It could either be they don't have the money or are in debt or maybe they attend a denomination where perfume is a sin. But brothers and sisters, you did ya best.�

People buy with emotions and justify with logic.

Don't sell a bag as a load-carrying item to a girl, sell the latest design to her or the poshness and how that her crush will esteem her better because of the bag.

If you haven't given your best offer, the one that will wake you up at night and make you say "ah I must deliver", you haven't started.

Oya let's stop here today. I just really pray you to read this and use it.