6 KEY BENEFITS OF CONSISTENT POSITIVE SOCIAL MEDIA PRESENCE OF YOUR BUSINESS

Your online business is represented by your brand page/channel. Your brand may be your name or your business name.

Below are six major benefits your business enjoys for being virtually always online:

1. Promoting and establishing Your Brand/Name: Appearing everytime to your friends/subscribers when they are online simply means your brand is being advertised and registered in their minds day by day. That's the same strategy used by traditional advertisers that they repeat the same adverts on radio, TV and print media everyday for reasonable time. The more present you are on social media with your business posts, the more people will be buried in them and will want to see the next post.


2. Optimising Your Brand Page: When you keep posting and sharing your contents consistently, the social media platforms will automatically and systemically ensure your posts and your page get seen by your friends whenever they come online. The surprising and interesting fact about social media platforms is that your posts will even be suggested to your non-subscribers.


3. Boosting Traffic for Your Brand Page: The more people get to see your content, the more some of the people will actually visit your page home to check what you really have to offer. Some of these people may spend hours on your page clicking from one link to another. That traffic is actually important to your business.


4. Expanding Your Fan/Subscriber Base: When you have huge traffic of people visiting your brand page, it is unarguable that some of them will eventually add to your subscriber base. The more your subscribers, the more your social media influence and the more the business opportunities that will open to you.


5. Improving Your Bottom Line: A bottom line is a particular business metric you choose to measure your activities in the current period with which you can compare subsequent periods, e.g. sales, cost, revenue, profit etc. The huge traffic and large number of subscribers you have will definitely either increase your turnover, revenue or reduce your average cost.


6. Moving Your Business to the Next Level, e.g. increased profit, Increased assets, sponsorship deals, endorsements, grants, e.t.c.


Make your business page/channel positively busy online with relevant posts and you will enjoy those benefits.



Writer: Oluwafemi Owoeye(Managing Consultant, Owofem Solutions & Global Services)