We come across graphic design everyday through billboards, flyers, brochures, social media ads, packaging, websites and signage. Visual communication is an important and heavily-relied-upon component in marketing your business. Let’s explore 6 ways graphic design can benefit your small business.

1. Boosts brand awareness and name recognition.
By communicating effectively with your audience, graphic design boosts brand awareness and name recognition. Strong visuals grab the attention of your audience, are memorable and stand out against the competition.
2. Builds your brand’s visual identity.
A brand’s visual identity consists of colors, fonts, logos, graphic elements and styled photographs. Why does your brand need a visual identity? Your audience needs to be able to recognize your brand and see consistency. This translates into a memorable and trusted brand in the eyes of your audience.
3. Reinforces professionalism
Investing in professional graphic design sends a message that you are a business to be taken seriously. Would you make a serious purchase from a business that had chaotic, pixelated or sloppy advertising? Probably not. Design Hill states, “A logo design that looks aesthetically great speaks volumes about its company’s ways of doing business. A strategically designed logo gives the impression that the company runs its daily affairs of business in a professional manner. That counts a lot for ensuring the growth of a business.”
4. Builds trust and credibility
Newly established small businesses need to build trust and credibility with their customer base. This often translates to the coveted and desired phase of ‘brand loyalty’. A strategic, aesthetically pleasing and well-done logo can fill customers with buyer’s confidence.
5. Has the power of persuasion.
An advantage of professionally done graphic design is the power of persuasion. For example, making a split-second decision about which product to buy at the store comes down, a lot of time, to how the product is packaged. That packaging can convey an important message or speak to the consumer in a way that helps them decide to make a purchase.

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