Welcome, Guest: Join Nairaland / LOGIN! / Trending / Recent / New
Stats: 2,661,127 members, 6,249,490 topics. Date: Monday, 19 April 2021 at 02:22 PM

Get a business loan here,no colletaral required. - Business - Nairaland

Nairaland Forum / Nairaland / General / Business / Get a business loan here,no colletaral required. (1770 Views)

Need Loan,get Loan,fast And Easy,less Paper Work,no Colletaral Needed / You Can Get Upto N20k In 5mins Via Quickteller/airtel/mtn/glo/etisalat Loan Here / Get Access To Quick And Easy Loan Here. (2) (3) (4)

(1) (2) (3) (Reply) (Go Down)

Get a business loan here,no colletaral required. by nneoma32: 2:33pm On Jan 20
Here is your golden opportunity to grow up or start up a business of your dream.
loan for already existing and start up business owners.
You can get maximum amount of 3 million naira for 24 months duration....

Interest rate very attractive.

For enquires WhatsApp: 09022threenine576six


Ok
Re: Get a business loan here,no colletaral required. by nneoma32: 2:34pm On Jan 20
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N
Re: Get a business loan here,no colletaral required. by Mariammodu: 2:36pm On Jan 20
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N

How?
Re: Get a business loan here,no colletaral required. by success49: 2:42pm On Jan 20
How to Start a Business in 8 Steps — 2021 Guide
13 Min. Read Starting By: Candice Landau

Starting a business requires a lot of work. The amount of documentation, legal requirements, and strategic development can simply be overwhelming. But without putting in the effort, you’ll struggle to turn your idea into a successful business.

Now, we’re not looking to scare you away from entrepreneurship. We just want to keep things realistic, while telling you that it is 100% possible to start your own business. It’s going to take time, effort, and potentially a few setbacks, but you can do it.
How to start a business

At this point, you may be wondering where to start. Should you work on your business name and logo or tackle your business structure? Does it make sense to already start applying for loans or focus on product development?

It can be difficult to know the right steps to take. But that’s ok. Starting your own venture is all about trial and error. Working through the process to find what works for you and what resonates with potential customers.

But rather than being overwhelmed by all the decisions and tasks you have at hand, there are steps you can take to kickstart the development of your business. Let’s get started.
1. Determine if entrepreneurship is what you want

Before diving into the details of your potential business, it’s best to take stock of yourself and your situation.

Why do you want to start a business? Is it money, freedom, and flexibility, to solve a problem or some other reason?
What are your skills?
What industries do you know about?
Do you want to provide a service or a product?
What do you like to do?
How much capital do you have to risk?
Will it be a full-time or a part-time venture?

Your answers to these types of questions will help you narrow your focus.

This step is not supposed to dissuade you from starting your own business. Rather, it’s here to get you thinking and planning. In order to start a successful business, passion alone isn’t enough.

“Know yourself, and work in a job that caters to your strengths. This knowledge will make you happier.”

— Sabrina Parsons | CEO of Palo Alto Software

Conduct a self-assessment

You need to plan, set goals, and above all, know yourself. What are your strengths? What are your weaknesses? How will these affect day-to-day operations? You could conduct a SWOT analysis on yourself to figure this out.

As you get started, your business will likely dominate your life so make sure that what you’re doing is stimulating and challenging, but not completely outside of your expertise. You’re going to be in it for the long-haul. Use what you learn from the SWOT analysis to think through what you want your life to be like, not just what you want from your business.

Some good questions to ask yourself include:

What would you do if money wasn’t an issue?
Is money really important? Or rather, is making a lot of it really important? If it is, you’re probably going to be cutting out a number of options.
What really matters to you?
Do you have the support of your family, especially your immediate family? They may have to make sacrifices at the beginning, so it’s important to have them behind you.
Who do you admire in business? Maybe there’s even someone in the industry you’d like to go into. Why do you admire them? What are their likable traits? What can you learn from them?

Answering these questions (and many more) about yourself and your abilities isn’t necessarily going to ensure you’re successful, but it will get you thinking about your goals and about what motivates and inspires you. Use this time to make sure that you are matching the business you want to start to your personal aspirations.

Be sure to take our quiz to find out if you’re entrepreneur material, too.
2. Refine your idea

Once you know why you want to start a business, it’s time to find and develop your idea. More than likely, you already have something in mind after going through your self-assessment. But if you need inspiration, you can check out our sample plan library to explore different industries, or read up on trending start-up ideas.

Now it’s not enough to just think you have a good idea and run with it. You need to validate that there is a need. You also need to start addressing whether this idea is sustainable or not.
Start with a Lean Plan

We’ll get into the specifics of how to explore the market and determine if you’re idea is a good fit in just a moment. Right now, we recommend that you consider starting a Lean Plan to help make the rest of this process much easier.

The Lean Plan is a simple, one-page document that helps you refine your idea. It ensures that you’re considering your mission and value proposition early on, while also providing structure for the more technical portions of your business. In fact, it will provide you with the perfect template to tackle the rest of these steps.

You can download our free Lean Planning Template right now to get started.
Download free lean business plan template
3. Conduct market research

Once you decide on a business that fits your goals and lifestyle, it’s time to evaluate your idea. Who will buy your product or service? Who will your competitors be? This process will help you address your opportunity, value proposition, the market size, and competition sections of your Lean Plan.

There are a number of ways you can do this, including:

Performing general Google searches,
Speaking to people already working in your target industry
Reading books by people from your industry
Researching key people
Reading relevant news sites and industry magazines
Taking a class or two (if this is possible).

If you don’t have time to perform the research or would like a second opinion, there are people you can go to for help, like government departments and your local SBDC.

“The more you know about your industry, the more advantage and protection you will have.”

— Tim Berry | Founder of Palo Alto Software

Evaluate your target audience

It’s not enough to just state the current market. You need to know what portion you’ll be able to claim and if it’s really possible. To determine how attractive your prospective market really is, we suggest doing a market analysis.

It will guide your research as you think about:

How urgently do people need the thing you’re selling or offering right now?
What’s the market size? Are there already a lot of people paying for products or services similar to yours? Have you honed in on who exactly your target market is? Being specific will help you focus your marketing message and investment.
How easy is it (and how much will it cost you) to acquire a customer? If you’re selling enterprise software, this may require a significantly larger investment than a coffee shop.
How much money and effort will it cost to deliver the value you would like to be offering?
How long will it take to get to market? A month? A year? Three years?
How much up-front investment will you need before you can begin?
Will your business continue to be relevant as time passes? A business that repairs iPhone X screens will only remain relevant so long as the iPhone X sticks around. If your business is only relevant for a specific period of time, you will also want to consider your future plans.

Research the competition

If you like, you can even take things a step further and consider the consumer needs currently not being met by businesses in the industry. This is a good time to take a look at potential competitors. And remember, the presence of competitors is oftentimes a good sign! It means that the market for your product or service already exists, so you know that you have potential customers who are willing to spend money on your product or service.

While you’ve got the time, learn as much as you can about your competitors, about what they provide to their customers, how they attract attention, and whether or not their customers are happy. If you can figure out what’s missing before you even get started, your job will be made that much easier when you do finally set up shop.
Validate your idea

Lastly, it’s important to field test your idea, services, or products. As you conduct research, take the time to actually speak to your potential customers. Present them with the concept you intend to launch to gauge interest, as well as confirm which competitors they may already use and the price they’d be willing to pay. If you can, it may be worth developing a minimum viable product (MVP) to help showcase what you’ll be providing.

You don’t even need to do this process in-person. Instead, you can:

Send out surveys
Join forums and Facebook Groups
Run ads
Sell pre-orders

The important thing is to establish what success looks like. Know what threshold you need to hit and be willing to pivot your idea or target audience if it’s not panning out as you expect.
4. Write your business plan

If you will be seeking outside financing, a business plan is a necessity. But, even if you are going to finance the venture yourself, a business plan will help you figure out how much money you will need to get started, what it will take to make your business profitable, what needs to get done when, and where you are headed.
A roadmap for your business

In the simplest terms, a business plan is a roadmap—something you will use to help you chart your progress and that will outline the things you need to do in order to reach your goals. Rather than thinking of a business plan as a hefty document that you’ll only use once (perhaps to obtain a loan from a bank), think of it as a tool to manage how your business grows and achieves its goals.

While you might use your business plan as part of your pitch to investors and banks, and to attract potential partners and board members, you will primarily use it to define your strategy, tactics, and specific activities for execution, including key milestones, deadlines, and budgets, and cash flow.
You have a head start with your Lean Plan

Here’s the thing, your business plan does not have to be a formal document at all if you don’t need to present your plan to outsiders. Instead, your plan can follow a Lean Planning process that involves creating a pitch, forecasting your key business numbers, outlining key milestones you hope to achieve, and regular progress checks where you review and revise your plan.

If you aren’t presenting to investors, don’t think of this as a formal pitch presentation, but instead a high-level overview of who you are, the problem you are solving, your solution to the problem, your target market, and the key tactics you will use to achieve your goals.

Hopefully, you’ve already started developing your Lean Plan at this point as you explored your business idea. If not, now is the time to get started. Because, even if you don’t think you need a formal business plan, you should go through the planning process anyway. The process will help to uncover any holes or areas you have not thought through well enough.
What goes into a formal business plan?

If you do need to write a formal business plan document, you should follow the outline below.

The standard business plan includes nine parts:

The Executive Summary
Target Market
Products and Services
Marketing and Sales Plan
Milestones and Metrics
Company Overview
Management Team
Financial Plan
Appendix

If you would like detailed information on how to write a business plan to present to banks or funders, there are plenty of online resources, including our own comprehensive guide.

You will also find hundreds of sample plans for specific industries on this very website. Use them at your leisure but be prepared to adapt them to suit your precise needs. No two businesses are the same!
Types of business plans

If you are simply creating a business plan in order to stimulate a discussion with potential partners and associates, you may want to consider opting for a “startup plan,” also known as a feasibility plan. As your business grows you can flesh out the sections as you see fit.

In contrast to the standard plan and the startup plan, is the operations or annual plan. This type of plan is used for internal purposes and primarily reflects the needs of the members of the company. This type of plan is not intended for banks and outside investors. You will use it either to plan your company’s growth or expansion or to set company-wide priorities.

If the latter is true and you are using the plan in order to direct your internal strategy, you are creating a strategic plan, a type of plan that will include a high-level strategy, tactical foundations of the strategy, specific responsibilities, activities, deadlines, and budgets, and a financial plan.
5. Make your business legal

Realistically, registering your business is the first step toward making it real. However, as with the personal evaluation step, take your time to get to know the pros and cons of different business entities.

If at all possible, work with an attorney to iron out the details. This is not an area you want to get wrong. You will also need to get the proper business licenses and permits. Depending upon the business, there may be city, county, or state regulations as well. This is also the time to check into insurance and to find a good accountant.

Types of business formations include:

Sole proprietorship
Partnership
Corporation
Limited Liability Company (LLC)

Spend some time getting to know the pros and cons of each business formation. If you need help, we’ve got a full guide on Legal Entities, Licenses, and Permits.

While incorporating can be expensive, it’s well worth the money. A corporation becomes a separate entity that is legally responsible for the business. If something goes wrong, you are less likely to be held personally liable.

Other things you will need to do include deciding on a business name and researching availability for that name.
6. Fund your business

Depending on the size and goals of your venture, you may need to seek financing from an “angel” investor or from a venture capital firm. But, most small businesses begin with a loan, financing from credit cards, help from friends and family, and so on.

Investment and lending options include:

Venture capital
Angel investment (similar to venture capital)
Commercial (banks)
Small Business Administration (SBA) Loans
Accounts receivable specialists
Friends and family
Credit cards

For in-depth information on funding, see our complete guide on how to get your business funded, which includes detailed information on each of the above-mentioned options.

Note: A beautifully fleshed-out business plan does not guarantee you will get funded. In fact, according to Guy Kawasaki, the business plan is one of the least influential factors when it comes to raising money.

To stand a realistic chance of getting hold of the funds you need to get started, you’d be better off first focusing on your “pitch.” Not only will it be easier to fix because it contains less, but you’ll also get feedback on it—most investors don’t bother reading the full business plan, though they may still expect you to have it.

It’s also much easier to turn a pitch into a business plan than it is to pare back your plan.
fill-in-the-blank LivePlan
7. Pick your business location

Your business plan has been laid out, the money is in the bank, and you’re ready to go. If your business is online and you won’t need a storefront, you’re probably looking at building your website and choosing a shopping cart solution. Maybe you’ll be able to work out of a home office or a co-working space instead of renting or buying office space. But if your business needs a dedicated brick and mortar location, there are many considerations.

Finding a location. Negotiating leases. Buying inventory. Getting the phones installed. Having stationery printed. Hiring staff. Setting your prices. Throwing a grand opening party.

Think through each of these steps carefully. Your business location will dictate the type of customer you attract, what types of promotions you can run, and how long it will take you to grow. While a great location won’t necessarily guarantee your success, a bad location can contribute to failure.
What to look for in a physical location

As you’re thinking about where you want to set up shop (including the city and state), consider the following:

$100+ in savings
Outpost

Outpost

Boost team productivity and collaboration with a shared email inbox
Start For Free

14 days free
Liked this article? Try these:
starting

How to Start an Online Business in 5 Steps
Lisa Furgison
starting

How to Start a Business in 30 Days: The Complete Guide
Lisa Furgison

Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses.
Top Sections
Planning Resources

Business Plan Software
Business Planning Videos
Business Planning Calculators
Business Plan Writers
Industry

1 Like

Re: Get a business loan here,no colletaral required. by nneoma32: 6:34pm On Jan 20
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N

What all about this business stuff
Re: Get a business loan here,no colletaral required. by nneoma32: 9:18pm On Jan 20
..
Re: Get a business loan here,no colletaral required. by nneoma32: 9:46am On Jan 21
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N

Interesting write
Re: Get a business loan here,no colletaral required. by nneoma32: 6:04pm On Jan 21
...mmk
Re: Get a business loan here,no colletaral required. by nneoma32: 11:58am On Jan 24
Check out
Re: Get a business loan here,no colletaral required. by nneoma32: 12:10pm On Jan 26
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N

Check out this
Re: Get a business loan here,no colletaral required. by nneoma32: 7:11pm On Jan 26
nneoma32:
Do you want to grow your Business and you need a loan,you are in the right place.
loan for already existing and start up business owners.
You can get maximum amount of 2.2 million naira for 12 month duration....

Interest rate very attractive.

For enquires WhatsApp: 0..;9....;0...1. ;8......7......5...5.....8....2..;7


Ok

Alright
Re: Get a business loan here,no colletaral required. by nneoma32: 8:36pm On Jan 27
Check out
Re: Get a business loan here,no colletaral required. by nneoma32: 1:40pm On Jan 28
Check out....
Re: Get a business loan here,no colletaral required. by nneoma32: 6:44pm On Jan 28
Ok
Re: Get a business loan here,no colletaral required. by nneoma32: 11:22am On Jan 30
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N

Nice
Re: Get a business loan here,no colletaral required. by nneoma32: 2:40pm On Feb 01
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N
Re: Get a business loan here,no colletaral required. by nneoma32: 7:49pm On Feb 01
nneoma32:
Do you want to grow your Business and you need a loan,you are in the right place.
loan for already existing and start up business owners.
You can get maximum amount of 2.2 million naira for 12 month duration....

Interest rate very attractive.

For enquires WhatsApp: 0..;9....;0...1. ;8......7......5...5.....8....2..;7


Ok
Re: Get a business loan here,no colletaral required. by nneoma32: 2:35pm On Feb 02
Check this out now
Re: Get a business loan here,no colletaral required. by laluski(m): 3:53pm On Feb 02
nneoma32:
Check this out now

Ha!
So you're using this new moniker now.. same yahoo format we all know... Kai
This boy.
Post your father's account balance here let's see grin
Re: Get a business loan here,no colletaral required. by nneoma32: 7:28pm On Feb 03
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N
Re: Get a business loan here,no colletaral required. by laluski(m): 9:01pm On Feb 03
[quote author=nneoma32 post=98712753][/quote]

Bastardos scammer
Re: Get a business loan here,no colletaral required. by laluski(m): 5:51pm On Feb 04
You don tire?
Noooo no tire o
You go wan open another moniker abi grin
Re: Get a business loan here,no colletaral required. by nneoma32: 9:18pm On Feb 04
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N

Laluski jobless man
Re: Get a business loan here,no colletaral required. by nneoma32: 12:55pm On Feb 05
nneoma32:
Do you want to grow your Business and you need a loan,you are in the right place.
loan for already existing and start up business owners.
You can get maximum amount of 2.2 million naira for 12 month duration....

Interest rate very attractive.

For enquires WhatsApp: 0..;9....;0...1. ;8......7......5...5.....8....2..;7


Ok
Re: Get a business loan here,no colletaral required. by laluski(m): 4:08pm On Feb 05
angry grin

Re: Get a business loan here,no colletaral required. by laluski(m): 4:18pm On Feb 05
grin

1 Like

Re: Get a business loan here,no colletaral required. by nneoma32: 6:43pm On Feb 06
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N
Re: Get a business loan here,no colletaral required. by nneoma32: 3:25pm On Feb 07
Check out this
Re: Get a business loan here,no colletaral required. by laluski(m): 7:47pm On Feb 07
grin
nneoma32:
Check out this

Re: Get a business loan here,no colletaral required. by nneoma32: 7:43pm On Feb 08
nneoma32:
n Jan 19
Marketing is complex.

It encompasses tons of different disciplines, strategies, and tactics.

As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics).

Like a lot of things, though, future success starts with solid fundamentals.

And if you’re looking to learn, you’ve come to the right place.

This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate 101 guide, packed full of actionable advice you won’t learn in the classroom.

It’s also laid out to be easy to understand, turning complicated concepts into easily digestible chunks of information.

Bookmark this page, then get down to learning.
Marketing Basics: The 101 Guide to Everything You Need to Know by @Ben_CoSchedule via @CoSchedule

Click To Tweet
Download Your Free Marketing Resources Bundle

Since this is such an enormous topic, it’s tough to cover everything within a reasonable amount of space. That’s where these additional resources come in. Grab this bundle and you’ll get:

Marketing Strategy Guide (PDF): Get an in-depth education on strategy.
Marketing Calendar Template: Your all-in-one project planning and scheduling tool.
Beating Makeshift Marketing: When it’s time to build your marketing tool stack, see what makes CoSchedule the best option for getting organized.

Get all three for free (it only takes a few moments), then continue with the rest of this post.
Download Graphic
Get Your Marketing Strategy Guide + Bonus Template and Infographic Now
Plus, join our email list to stay up to date.
Learn New Skills Fast With On-Demand Marketing Courses

Want to learn new marketing skills? Jump-start your learning with CoSchedule Academy’s on-demand marketing courses.

CoSchedule Academy features 25+ marketing courses packed with templates, resources, and video tutorials designed to help you learn and apply what you’ve learned quickly, so you can start generating better results.

View the entire course list of courses to learn more.
What is Marketing?

In simplest terms, marketing is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.

What is Marketing (And How Does It Work)
Recommended Reading: How to Document the Marketing Process in Six Steps
Understanding the Marketing Mix and the 4 P’s of Marketing

For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Some models expand these basic principles to 7 P's, or another variation. But, for your purposes, these four should be sufficient for developing an understanding of how marketing works.

Price, Promotion, Product, Place
Product

This is what a company sells, whether that means a physical good, or a service (such as consulting, a subscription, or something else). From a marketing perspective, the following would need to be determined:

How many different product variations or lines should be sold? For example, a car manufacturer might strategize on which vehicle categories to build (such as family cars, SUVs, crossovers, or pickup trucks).
How should they be packaged or presented? To make another example, if a company made replacement car floor mats, should they come in a box? A bag? Something else?
How will it be serviced? This could include warranties, handling returns, and so forth.

Marketers might even have some involvement in determining how products are designed and which features they might include (here at CoSchedule, for instance, marketers and product developers communicate closely).
Marketing works best when marketing teams communicate with product teams.

Click To Tweet
Price

This is just “how much stuff costs,” right?

Well, sure. But there’s more to it than that.
Price means more than just what stuff costs.

Click To Tweet

If marketing is all about driving profitable action, then prices need to be set at a level the market will support.

Here are some marketing considerations with prices:

What is the market rate per unit of a product? This requires some market analysis and competitive research to determine what’s a fair price for a product, given its cost to produce, and what people are willing to pay.
How should discounts be timed and applied? Should the product be put on sale at certain times of year?
Does it make sense to give customers options for payments? A car dealership might offer financing options, rather than expecting people to pay the full price up front.

Promotion

If a product launches but no one cares, does it even exist?

Well, yeah, technically it does, but it’s just taking up space if no one’s buying it. Once a product is out there, it needs to be promoted so people know it exists.

Which channels will be used to promote the product? This includes online and offline channels.
Where will it be promoted? Online? Offline? In stores? At events?
What message needs to be communicated? What copy and verbiage will tell audiences what the product is all about, and encourage them to buy it?

Place

The right product needs to be in the right place for people to find it and buy it.

Where is the product distributed? Online? Offline?
Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota.

10 Key Areas of Modern Marketing to Understand

Spend a little bit of time researching marketing online and you’ll find references to all different areas of marketing. Here are some that are most likely to be relevant to your work.
Content Marketing

The hype around content has been building steadily for years, and with good reason: people want to be helped and informed more than they want to be sold to and interrupted.

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals:

Building an audience.
Establishing authority.
Driving sales.

The “content” part of content marketing spans a lot of different things. Primarily, this means blogging and website content, but it can also include email, social media, video, ebooks, or any other type of digital content used for marketing.

It can also include print collateral, like brochures or magazines.

Recommended Reading:

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)
How to Make Content Strategy More Effective With User Psychology
The Best Annual Content Calendar Template to Get Organized All Year

Email Marketing

When it comes to driving conversions, it’s tough to beat the return on investment of email marketing. Different studies cite different figures, but it’s generally accepted that it drives around 3,800% to 4,200% ROI (meaning that for every dollar spent, it produces $38 to $42 in revenue).

Recommended Reading:

40 Actionable Email Marketing Tips That Will Boost Results
The 9 Free Email Marketing Templates You Need to Execute Everything
The Best Way to Organize an Effective Email Marketing Strategy

Social Media Marketing

Organic reach on popular social networks is declining on popular platforms like Twitter and Facebook, but social media marketing is far from dead. It’s effective for building brand awareness, developing community, and getting your content and products in front of new people.

Recommended Reading:

The Best Way to Plan a Social Media Strategy in 5 Steps (Free Template)
50 Social Media Best Practices Every Business Should Follow
What 23 Studies Say About the Best Time to Post on Social Media
How to Organize a Year of Posts With an Annual Social Media Calendar

Online Video Marketing

Did you know that over 400 hours of video gets uploaded to YouTube every minute? That’s incredible. So is the fact that it’s the world’s second largest search engine (second only to Google, which owns YouTube, and even bigger than Bing and Yahoo combined).

It’s not the only video platform out there for marketers to know about, either. Wistia is practically the industry-standard for hosting embeddable web video, and Vimeo is a fantastic place for creatives.

Plus, social video on Facebook (and to some extent, Twitter as well) is also becoming increasingly important.

Recommended Reading:

How to Do Facebook Video Marketing the Right Way
How to Write a Video Script That Will Make $100,000,000 (Free Kit)
How to Make a Video Marketing Strategy That Will Engage Your Audience

Advertising and Pay-Per-Click

Have you ever seen those ads at the top of search results? Those are pay-per-click (PPC) ads.

PPC advertising offers marketers excellent opportunity to sell products directly to searchers. It’s also great because it makes it possible to see exactly how much you’re spending vs. how much revenue your advertising efforts are generating.

Recommended Reading:

How to Manage Your PPC Campaigns in Adwords
How to Make the Most of Facebook Advertising to Reach N
Re: Get a business loan here,no colletaral required. by emmaebube: 7:20am On Feb 09
Have anyone applied before and was it successful?

(1) (2) (3) (Reply)

EIU: Return On Investment In Nigeria Is Highest In The World / Distribution Of Biscuits And Other Fmcg-suggestion For Business Diversification / 7 Crazy And Unusual Employee Motivation Ideas Implemented By Companies

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2021 Oluwaseun Osewa. All rights reserved. See How To Advertise. 826
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.