Multichoice has planned to take over Netflix with a new content strategy they called “hyper-local”, according to the CEO calvo mawela.

This was unveiled in an interview on CNN connecting africa. Mawela pointed Multichoice’s locally-focused content strategy for its traditional satelite and online broadcasting platforms.
“We have invested a lot in local content across the continent – we call it going hyper-local,” Mawela said.
He said that MultiChoice plans to make local content a much bigger part of its catalogue over the next few years.
“We Spend over R2 Billion investing in local content production across the whole continent and our aim is to increase the goal from a composition of 38% to 45% in the next 2 years” Mawela said.

Multichoice Plans To Compete With Netflix

Mawela made ambitious plans for multichoice stating that the company is expected to double its subscribers. Multichoice subscribers is around 20million and mawela said multichoice is looking forward to grow the subscribers quickly upto 50million.
He added that these subscribers are fans of the company’s local content strategy and that multichoice african content will allow it to challenge netflix in the streaming market.

“If we specify on going hyper-local that is a key differentiator, meanwhile the likes of netflix and other streaming platforms, they will come and have some level of local content but i’m not sure they will get to the level of localisation that we do in terms of different languages across the globe” Mawela Said.

Source: https://techfashy.com/2021/02/dstv-multichoice-plans-to-beat-netflix-out-of-streaming-market.html

Multi choice are not ready yet. Talk is indeed cheap

I love this Multichoice business strategy. 'Kill all your competitors completely' that's their motto, like they did to HiTv, Startimes , Consat, now they are battling with Netflix.

They will surely dominate the pay tv terrain for long. I really wish to be like them

Abeg who is using tstv?? How the company be??

i pray u fail

stupidmod3:
i pray u fail

They will surely fail
Netflix has gone too far

JohnJerry121:

They will surely fail
Netflix has gone too far

dtsv own too much.
price tag b like onion

gotv rep called was telling me why haven't i paid i told them dey increase the max n lied about d 2999 she said u know d economy is bad now, everything is increasing thats y, I just cut call.

dstv n apc are pest

rottable:
I love this Multichoice business strategy. 'Kill all your competitors completely' that's their motto, like they did to HiTv, Startimes , Consat, now they are battling with Netflix.

They will surely dominate the pay tv terrain for long. I really wish to be like them

Hmmm

rottable:
I love this Multichoice business strategy. 'Kill all your competitors completely' that's their motto, like they did to HiTv, Startimes , Consat, now they are battling with Netflix.

They will surely dominate the pay tv terrain for long. I really wish to be like them

Not when there is high demand for Hollywood movies.

Our billionaires should invest in cable TV to reduce the monopoly, all of them na oil and gas

stupidmod3:


dtsv own too much.
price tag b like onion

gotv rep called was telling me why haven't i paid i told them dey increase the max n lied about d 2999 she said u know d economy is bad now, everything is increasing thats y, I just cut call.

dstv n apc are pest

just imagine
Netflix never behaved like this to get to where they are today

stupidmod3:


dtsv own too much.
price tag b like onion

gotv rep called was telling me why haven't i paid i told them dey increase the max n lied about d 2999 she said u know d economy is bad now, everything is increasing thats y, I just cut call.

dstv n apc are pest

just imagine
Netflix never behaved like this to get to where they are today

JohnJerry121:
just imagine
Netflix never behaved like this to get to where they are today

too much power, no rival.

stupidmod3:
too much power, no rival.

exactly
Same thing happening with dangote
Increasing price anyhow

las las na consumer dey enjoy

I see u taking over in a month time with d way u are repeating ur movies.

We shall see

If you want to make it big, be the biggest dreamer.

I laugh in Buhari's voice and speak in wike's tone. It can never.......apin. while dem folks are sowing seeds in the hands of multi choice. me and my family are serving a free satellite cable for 11years now.

it cost at first but worth every penny once installed than you pay monthly for few channels.

They are jokers dstv is only in Africa Netflix is global as in world wide

walesho:
They are jokers dstv is only in Africa Netflix is global as in world wide

Netflix is a big threat to them hence a change in strategy

These ones are not ready. By the time Africans can access cheap and fast data, multichoice will pack up.

This is very delusional of DSTV... Do they know how many original movies and series Netflix puts out each year?
This year alone Netflix has announced that they'll be releasing original movies every week till the end of the year so that's about 52 original movies from Netflix alone this year not to talk of series.
The people at DSTV are obviously smoking crack.

Karleb:
These ones are not ready. By the time Africans can access cheap and fast data, multichoice will pack up.

I swear

Petersamuel8:
Our billionaires should invest in cable TV to reduce the monopoly, all of them na oil and gas

There is no enough profit