Being an SME in Africa requires unique and effective marketing ideas to keep things going. Marketing is an integral part of generating leads for your business and establishing your brand. You have to research your target customers and make use of the perfect sales channel, e.t.c. to ensure the business is up and running.

The only way to achieve all of these as a business owner would be to try out these marketing ideas:

Establish Expertise in Your Niche
As an SME in Africa, you have several other businesses competing for the same space as you. However, one thing that can help you stand out is establishing yourself as an expert in your field. Marketing tactics are common with virtually all businesses, which is why you have to find ways to stand out from the crowd. What better way to do this than by proving how much of an expert you are.

Some ways you can achieve this include:

Hosting podcasts and webinars on topics people will find relevant and useful to their everyday lives. To gain more reach and visibility, you can collaborate with experts in the niche.
Join online platforms like Quora and provide answers to questions related to your area of expertise. When you do this over time, people will get to notice you and what you stand for.
Start up a blog and put up relevant and informative content on various topics around your niche.
Become active on social media platforms like Instagram, Twitter, Facebook, e.t.c. Join in on conversations you have adequate knowledge about and share your knowledge with people.
Taking out time to engage like this will go a long way in enhancing your reputation.

Create More Video Content
Maintaining a personal connection with your clients is paramount, especially in this era of social distancing. The most effective way to maintain this connection is through video content. Unlike before, video creation has been made easier. It doesn’t require special equipment or technical knowhow to get started. Smartphones now come with high-quality cameras and the ability to share videos on various social media platforms.

Ensure your videos are authentic and do not scream ‘marketing’ as viewers can suspect when you’re all out for marketing. YouTube alone has over 2 billion active monthly users. Combining this platform with others is a great boost to your business.

Set Up an SEO Friendly Website
Businesses need websites where people can find information about the business and purchase products and services. With a website, being fully optimised for conversions and search engines is of great importance. While you can focus on other marketing tactics, ensuring organic traffic to your website should be a priority.

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