Have you ever wondered why few products are listed for $199 or $299 instead of just $200 or $300? Does the extra dollar really count? Yes, it does!

How Odd Number Increases Sales
That’s the result of a study electronically published in 2019 by researchers at the University of California, Berkeley. And its research might alter the way you price your products, or/and do business forever.

The research made use of millions of online bargaining interactions, mostly from eBay, where one of the researchers works. The data compiled demonstrated that products listed using even numbers —multiples of $100, ultimately received offers that were 8-12% lower than similar products listed using odd numbers and created more back and forth negotiations.

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