Since the return of Big Brother Naija in 2017, after its 2006 debut, the winners have always been obvious on the last day and sometimes, for a large chunk of the season. During the See Gobbe Season, 2017, it was clear to many that Efe was the candidate to beat; he won. During Double Wahala Season, 2018, Miracle was the standout candidate and, despite a late rally by Cee-C, he won. The 2019 Pepper Dem House had Mercy Eke and Tacha running head-to-head. Tacha got into a fight with Mercy and was disqualified for assaulting Mercy; Mercy then won the show largely unchallenged. Last year, the Lockdown House had Laycon and Erica running nearly head-to-head until Erica got herself disqualified. Laycon won with a record 60% of the votes in a tally that saw Neo and Vee settling for 1% each.

But after the pomp and pop of winning a reality show comes reality itself. How would Laycon fair in the real world? We have seen a few months of him and he isn’t doing badly but will his relevance outlive the next Big Brother show? For how long? Would we be talking about Laycon in ten years’ time because he is a force in his chosen industry or would he be a stuff of nostalgia?

We asked our contributors to air their views.

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