Franchising, this model grants an individual rights to sell their goods or services under a registered brand identity. This model allows an entrepreneur jump on the success train by starting a business with a successful brand,thus cutting the rigors of starting a new business, a new brand.

Franchising is leveraging on an already established brand to start a business and its a win-win model. The franchisor uses this model as a growth strategy to expand brand while the franchisee is joining a successful brand, riding on the brand's network.

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