Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today.

Google is always giving webmasters hints on how to optimize for SEO. Acting on that advice can instantly improve your rankings in the search engine results pages (SERPs). Here are 12 factors you must consider:

1. Core web vitals

Google core web vitals are the latest user-centered ranking factors introduced by Google in 2020. They’re launched to help search robots assess page experience more accurately and improve search usability.

These metrics go beyond loading speed and page responsiveness and dig deep into user experience trying to improve how fast a page loads and how soon can users interact with it.

Although there are still lots of unanswered questions around Core Web Vitals, one thing is for sure: User-experience is the future of SEO.

2. High-quality content

Content quality has always been a top priority to search engines, which explains why it is a key ranking factor. Your content needs to be valuable in order for it to stand out and rank high. It must anticipate all the answers inside your prospects’ minds and meet them where they are.

Every organic visitor is facing a unique challenge that they need help with. Thus, search results that fail to provide detailed answers to those problems shouldn’t come at the top.

Duplicate, repetitive articles are never preferred by Google or its users. That’s why you need to go the extra mile and write all-inclusive articles for your audience. You must also revisit your old content regularly to keep it updated with the latest trends and provide new solutions to your readers.

Finally, every sentence you write must encourage the visitor to read the next one. So, keep your articles easy to read and skim through by using short paragraphs and phrases. Use a modern, elegant font on your website and leave a lot of white space around your text to improve readability.

3. Keywords in meta title tags

The title tag is the most important of all meta tags because it...

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