People use emails to connect with friends and relatives. Businesses use it to connect with their customers.
Despite the rise of social media over the past years, email is 40 times more effective at acquiring new customers than Facebook or Twitter, according to McKinsey.
Email delivers the highest ROI for marketers.
72% of people prefer to receive promotional content through email. 17% prefer social media. So, you should be doing email marketing.
Email is a powerful way to connect with prospects.
In this article, I will reveal 17 effective email marketing strategies you should be using to generate more sales for your business.


Table of Contents
1. Give something valuable away
2. Optimize your email messages for a mobile experience
3. Re-engage inactive subscribers
4. Segment your subscribers
5. Use automation
6. Personalize your emails
7. Occasionally send out exclusive content
8. A/B Test everything. Button, Color, Design, and Format.
9. add urgency to your emails
10. Use social proof to sell on emails
11. Use cliff-hangers
12. Write inviting welcome emails
13. Use one call-to-action in each email
14. Use the word "YOU"
15. Integrate email and social media
16. Continue getting new emails
17. Send emails at the right time
Conclusion

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https://teqpixels.com/email-marketing-campaign/