Last year, I and a colleague signed up for a sales training in Lagos. The firm organizes trainings on several subjects from sales, to marketing to HR management and even courses on oil and gas and agriculture. The sales training was good, the facilitator was on point and we met a few interesting people at the training. However, in the weeks that followed, we started receiving emails from the training company of upcoming sales, human resource, and marketing trainings organized by the firm.



To be honest, I did expect to receive emails from the firm. What I did not expect was to be bombarded by trainings I was not interested in (like the Human Resource trainings I kept on seeing). It wasn’t long before we had to unsubscribe from their mailing list.



Even though email marketing provides you with a platform to increase sales for your business, it could damage your brand if not done right.


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