Every business owner who’s ever hosted a blog has experienced the frustration of trying to gain readership. Though we’d all like it if readers just magically came to us, the reality is, it takes some work to build an audience.

It’s easy to get frustrated and just give up on blogging, but once you experience the benefits, you’ll understand that your blog can have a tremendous impact on your business by attracting traffic to your site, helping you build a social media audience, and making an impression on prospects and clients alike.

Following are 20 proven strategies that can help you boost readership and increase traffic to your blog.

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