No matter what the business is, marketers need to stay on their toes. And, one of the best ways to increase the chance of getting the job done is through writing a press release.

When written correctly and professionally, PRs can quickly elevate the visibility of a brand. But, certain rules need to be followed.
For immediate results, hire a reputed company that employs genuine methods to make the PR work. After all, the brand needs to get the attention it deserves.

Ever wondered what a perfect PR looks like?

Here are some of the essentials:
• Catchy and short headline
• Stick to the news
• Use relevant keywords
• Add links
• Include Company Information
• Include statistics
• Appropriate Demographics
• Relevant 1 or 2 quotes
• CTA
• Boilerplate

Even though all of them are important considerations, there is one such feature; the marketers are most excited about.
It’s the quotes in press releases.

Quotes are common in press releases which are specifically designed to showcase the impact of big news.
But does this formula work?

Yes.

Bringing emotion to the PR or giving it a human angle is very important.
A good quote can make a lasting impression.
Moreover, quotes lend authority to the brand.
For instance, when an expert working in the niche comments on the product, it gets the media to sit up and take notice.

Depending on the context there are various kinds of quotes.
For example:
• Problem-based Quote
• Emotional Quote
• Assessment-based Quote
• Inspirational Quote
• The punchy Quote

A lot of companies write their quotes. But, the trouble is the choice of words.
The problem arises when the quotes get filled with meaningless buzzwords.
Hence, it is beneficial to hire experts to do the job.
So, what’s the secret recipe that the professionals boil down?

Let’s find out below.

1. Write on-point quotes

Generally, the companies write quotes that are way too long!
As said, the spokespeople these days, are not just delighted but thrilled!
But that doesn’t work. The professionals follow a simple 1-2-3 rule.
It is important to capture the essence of a statement. The best format is:
• One sentence is enough
• Two sentences are okay
• Three are too long!
Experts recommend using short phrases that contain powerful words. The quote must state the position of the individual firmly.

2. Control the count

Unlike the popular notion, there’s no need to use multiple quotes.
The journalists do not care about the count of the quotes. Rather, all they care about is how beneficial is the PR to the readers.
Therefore, instead of selecting quotes carelessly, brands must engage in quality quotes.
Let the expert writers write engaging quotes that add context to the announcement.

3. Give it a human touch

What is the main focus of a PR?
Well, a PR is sent across to make an announcement. But, many companies mistake it as a marketing method.
And, this is where they fail!
It is important to speak the language of the audience. Since the PR is dedicated to the audience, it must focus on them.
Honestly, it is not about how excited a brand is. Hence, it is necessary to choose quotes that detail the impact on the users.
Remember that the quotes must embrace emotion. This way it would spark interest in both the readers and the reporters!

4. Shine with creativity

Bored of the mechanic or formulaic quotes?
Well, professionals are ready to lend them help.
Researchers have it that analogies and metaphors are a great way to drive connection with the reader.
Standing out with a unique quote could be difficult. So, why not ask the experts to do the brainstorming job!
The experts have the necessary creativity and the knowledge to tug at heartstrings.
A good quote requires wordplay with a sprinkle of humor.
Therefore, allow them to frame the perfect quote to catch the reader’s attention.

5. No Exaggeration

The aim is to spread the word. In such cases, using words like excited, pleased, proud, and others sounds dull.
It is necessary to gather a database of the target audience. This would help to frame more vivid quotes and on-point!
Another important consideration is to include the detail about the speaker. The audience must understand why the announcement is worth paying attention to.
The skillful professionals cover all such details and curate the perfect quote.