50% of small businesses do not have a marketing plan.

And only 5% of the revenue is spent on marketing.

Should they consider marketing?

For small businesses, every penny counts.

They view marketing as an expense.

And they don't know for sure that their marketing is working or not.

This perspective on marketing could be altered when they understand the importance of marketing.

Here're the 5 key importance of marketing for small business,

1. Marketing informs your customers about your existence.

2. Marketing helps engage with your customers and help them take action.

3. Marketing educates your customers about your business.

4. Marketing helps build customer relationships.

5. Marketing helps your sales team to generate revenue.

In the end, marketing is a tool that can help you reach your potential customers.

It's not always expensive.

Some of the best marketing channels for small businesses are,

1. Business blogs

2. Email marketing

3. Social media

4. SEO

5. Word of mouth [the best]

These marketing channels are cost-effective.

You can use as many channels as possible.

Multichannel marketing helps increase your chances of success.

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