Who Is Your Ideal Customer?
 

Your Ideal Customer avatar is also known as a customer persona is simply a representation of your potential client. Knowing your ideal customer will help better understand how to communicate with them. Thus, enabling you to create a Fashion line that is tailored to solve their needs. Whether what they need is comfortable clothing or a corporate lady look.

Perhaps they just want to identify with you as a luxury brand. Whatever the case is, a complete customer profile helps you create a personalized service.

How Detailed Should a Bio Persona Be?

It should be as detailed as possible. It's not enough to say your customer avatar is a married woman that wants to look sweet sixteen. I mean that’s part of it, but not all!

It should be as detailed as giving your customer avatar a name, identifying the demographic details, interests, behaviour, location, e. t. c

How Do You Create  Buyer Persona?

Surveys
Interviews
Digital Channel Analytics
Sales Data
Customer Reviews
Feedbacks 

Your customer Avatar can be more than, depending on how big your brand is, thus understanding your customers will help with segmentation and personalization.

This then leads to the Importance of Creating a Customer Avatar 

1. Creating a bio persona helps you not only to sell your clothes to the right people but also helps you sell the right experience and feelings. You communicate your value proposition better.

2. It makes you understand the appropriate content to create on your social media platforms.

3. A customer Avatar also gives you insight into your Buyer’s journey, i . e what buying stage are they?

4. It makes you understand the audience you create during your Facebook ads, google ads, e. t. c

5. Having an appropriate audience will make it easier to create a look-alike audience, thus more brand awareness.

[center]CREATING A BUYER PERSONA- Information to Include;[/center][/b]

[b]Demographics

-Age range
-Gender
-Location
-Marital Status
-Family lifestyle
-Annual Income range

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How well do you know your customer? Share with us in the comment section. 

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