WordPress is used by over 75 million websites. However, not all of them take the necessary efforts to optimize their website for traffic from the main search engines.

If your business runs on WordPress, then following some basic SEO tips can help boost your site’s organic presence, resulting in more leads, sales, and revenue.

Here are the top WordPress SEO recommendations for 2021 and beyond:

1. Ensure that search engines can find your website.
Search engines will not rank your pages if they cannot access your site, and you will lose all organic traffic.

Log in to your WordPress admin panel and go to Settings > Reading.

Make sure the box named “Discourage search engines from indexing this site” is unchecked.


reading settings

2. URLs should be optimized.

Permalinks are extremely important in making your site SEO-friendly.

Select the post name option as the default URL structure in Settings > Permalinks.

If your site has been up for a while, get an SEO professional to help you with this because you risk losing all of your SEO equity if suitable redirects are not implemented.

Additionally, when you make a new post in WordPress, it generates a new URL with the same name as the post title.

To make a post SEO friendly, you should modify the URL manually every time you generate it.

For example, if your blog topic is “50 ways to boost sales on a daily basis” WordPress will automatically generate the following URL:

yoursite.com/50-ways-to-boost-sales-on-a-daily-basis

This URL is too long and will not appear in the search results.

Shorter, easier-to-understand URLs are preferred by search engines. As a result, for best SEO value, your URL structure should include your goal keywords.

Yoursite.com/sales-boosting-tips would have been the ideal URL in this case.

Notice the difference: it’s brief, clear, and simple, as well as SEO-friendly.

As a result, the next time you write a blog post, modify the default URL to something shorter and keyword-rich.

3. Improve Your Google Page Experience by Optimizing Your Website

In May 2021, Google released the Page Experience Update. It has an impact on the rankings of all websites that fail the Core Web Vitals test.

If you’re already using Google Search Console, you’ve probably noticed issues like LCP (Largest Contentful Paint), FCP (First Contentful Paint), and FID (First Input Delay) on your site.

To increase the performance of your website and optimize for the Core Web Vitals, use the Page Speed Insights tool or the Finteza Lighthouse Report. Both tools provide recommendations for resolving issues with site speed and UX optimization. Furthermore, the Finteza Lighthouse report includes a performance score, as well as SEO, Accessibility, and Best Practices scores, allowing you to assess your site on a variety of metrics.

4. Use WebP-formatted images
WebP is a new web picture format that produces richer, yet smaller images that are 26% smaller than typical PNG images.

Images contribute significantly to the speed of your website. The Core Web Vitals test will be easily passed by faster websites. Using the WebP format is one of the best ways to make your images load faster.

To convert all of your jpeg, gif, and PNG photos to WebP, use the WebP Converter for Media plugin. You’ll notice a significant difference in page load time because the photos will load faster without sacrificing image quality.

Continue Reading: https://criticalinfo.com.ng/webmasters/14-wordpress-2021-seo-tips-for-ranking