I bet you, you have never seen it like this before.

It will shock you to know that everything in the event world is centred around these 3 factors that you have perhaps ignored all the time.

In DOXA DIGITAL Nigeria, we have gone through the thick and the thin, we have sustained wounds that eventually turned into wisdom.

Today, we’ll love to share with you the 3 most critical parts of events management and design that you can rarely find elsewhere. In other words, this knowledge is worth more than a million dollars because it is purely from the original source and the experience is exclusively ours.

The Purpose

You have always heard this saying that goes, “if the purpose of a thing is not known, abuse is inevitable”. The purpose of the event is the intention, the why of the event, the goal of the event, the reason why you want to set out. Admittedly, if the purpose of any event is not thoroughly established, there are bound to be lots of mishaps. One of the worst is the waste of scarce resources, which may include money, time, network, followers etc. which is more frustrating than losing all you have invested into making the event a success.

Therefore, it is wise to always pin the purpose of the event to the top of every decision page and stage so as not to derail at any point. It is also a valuable thing to do because, at any stage, you may decide to redesign the purpose as a means of making sure that every step is realistic.

The People

It will never be out of place to say that about 80% of all decisions made in the course of designing, planning and or management of an event is based on the people. It will be absolutely insensitive to execute anything in an event without considering the people. The people, in this case, are the guest, the clients, the audience you wish to reach out to maximize profit.

Everything ranging, from messages, themes, colours, music and entertainment, speakers and even the location of the event is determined by the people.

According to top marketing websites, companies are now spending huge budgets to study who their audiences are, what they love, wear, eat, where they hang out, their hobbies, interests and even their favourite football clubs. All this information give them valuable data about their audience so that they can craft every message to fit the lifestyle of that audience, which invariably causes desirability and action.



The Place

The place is the location where the event will take place. It could be physical, hybrid or virtual. However, these are determined by several factors.

Interestingly, from our experience, we discovered lots of people lose it at this stage. The location of your event must be tied to the purpose and the people, rather than budget and any other factor. The place of the event is one of those factors that contribute to the experience you wish to share with your audiences. Why not a poolside instead of a garden, why not in a dome instead of a theatre? You must consistently research and ask these questions, to get the right options at the end of the day.

Written by

Mfonabasi Udoh Barry