In this present day of increased competition, and stiff marketing, for any business or service to stand out of the pack and be guaranteed of patronage and profitability, it's owner must understand the meaning and importance of the word 'Branding'.

Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.”

The American Marketing Association has also defined a brand as “a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services.

When you have successfully created a brand, you have created a perception in the mind of people/customers. This perception of you needs an image/picture that stands more like a face registered in heart of your clients/customers/ potential customers.

People don't need to remember your face as a person to do business with you, they better trust to remember the image identity that represents your business/service to do business with you.

When an image/ brand is created successfully, people feel safer to deal with your organisation/business as a professional in whatever field, than to deal with you as a casual person.

Here are 10 ways branding will help boost your business,


1. Representing your lines of products/ services with specific colours; by such when people see your product/services displayed or advertised in particular places they find it easier to fetch them out amongst others

2. Keeping consistency; Your brand keeps the consistency of your look/appearance

3. Making old clients return; Old clients even after they have patronized you before will most likely return to get a brand they identify rather than another, as long as it meets their needs.

4. Easy referral; People who have identified your brand can easily describe your product/service to others.

5. Travel Farther; Products with good branding will definitely find it easy to go beyond the local areas where they are produced or offered.

6. Differentiates between the business owner, and the business itself; By branding, just like a registered business by law (especially the LTD, and beyond) is seen to be an entity of its own apart from the owner; the same way your business takes on its own identity.

7. Longevity of business; Most businesses without branding/ good branding don't get to live beyond their initial founders, this is because there is no image registered with the customers other than the business owner himself/herself.

8. Communication of vision; A good branding on a product/service a lot of times communicate the vision of such to its potential customers.

9. Remembrance of the Business timelines; Registered branding helps the organisation/its customers to track the history and success of such existing brand/ product/ service. Eg is Coca-cola branding, from as far as 1899 till date.
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10. Launch of other products; Good branding helps organisations/businesses to be able to launch other lines of products, giving them an edge over other competitors.


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Keep winning!

Please guys, also share your view on this article. what is your idea of branding? and what experience/differences have you had branding your business?

let your views roll in guys!

I can remember the Federal Govt. saying they wanted to rebrand Nigeria, what happened to that vision along the line. Move in right direction of wrong... and why is the result not eminent? *I am thinking*

You can brand your businees by putting it online, if it is a service you are offering. Register on viscorner for free

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for fumigation: https://viscorner.com/costs/cost-of-fumigation-and-pest-control-services-in-nigeria/

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As the festive seasons approach, consider good branding and design to stand out.