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How To Protect Your Business Name|brand - Business - Nairaland

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How To Protect Your Business Name|brand by Alhadady: 6:02pm On Sep 16, 2021
Yesterday, I took some time and went around shops, and stores in my area. There, and then I discovered that 80% of business owners who hang banners in front of their shops are yet to formally register their business name.

As I began to educate them in a playful manner that's when It gets done on them that they've been sitting on the fence all this while.

See listen to me– there is nothing wrong in printing banners, flyers, and erecting Billboards just to advertise your business/products/service.

But everything is wrong – when the name which you use on those prints is not registered with the Cooperate Affairs Commission (CAC).

Not that CAC will;
- sue you
- arrest you or
- file charges against you.

NO. The commission won't border to even question you.

But the raw truth is that you're building your estate in rented land, and the owner of the land may decide to claim ownership of both the house, and the land someday.

Listen again –here are 5 dangers of hanging banners in front of your shop if the business name isn't registered.

1. You'll become popular with that name, yet in the future, you'll be forced to change your business name to another because someone else has gone ahead of you to claim ownership of the name by registering it with CAC.

2. All the branding you've done will be a waste.

3. There's no way any bank in Nigeria will allow you to open a cooperate bank account with that your unregistered name.

4. You are foolishly promoting and advertising another man's business without any financial reward.

5. You may never have the energy to do business name again.

Now, I need you to visualize that Cocacola, First Bank, UBA, GTBank and the rest of the big big companies you know today pay a deaf ear to the registration of their business/company name.

By now, the 5 reasons mentioned above would have been their fate.

No matter longer you shy away from registering your business/company name – you sure need it to scale and to remain in business.

This week I want you to make up your mind to register that your business/company name with just N18,000

Why register your business with N25,000 when you can get it registered with just N18,000 within 24hours

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