Sales prospecting is an integral part of the direct selling industry. But with ever-changing technology, it can be difficult for the network marketing industry to follow up the same routines. Direct selling entrepreneurs should bring up new strategies for sales prospecting not only to find potential leads but also to retain existing customers. There are different features that the direct selling industry has brought up to grow their business.

Social prospecting is the act of using social media to find prospects. Network marketing businesses need to identify, track and convert their prospects into leads with nurture campaigns. There are many ways that direct selling entrepreneurs can engage prospects on all social media channels. By sending preset automated messages to people who show engagement for your posts, which helps increase your direct selling companies reach on different platforms.

Identifying your ideal prospects is key to increasing conversion rates in network marketing. Predictive lead scoring helps network marketing entrepreneurs identify leads based on their historical data and other factors such as demographics and behavior. This method allows them to prioritize leads that are most likely to convert into customers by filtering out those who are not. It also saves time because it eliminates lengthy screening processes for people that may never become potential customers.

With so many different ways to connect with people online, it's important for brands to be active in social media. It can help build relationships and create a buzz about your direct selling company. Social Mentions is a social media analytics feature that lets direct selling entrepreneurs track their brand reach and customer sentiments across all social media platforms. With the help of different algorithms, you can get insights into what people are saying about your brand so that you can get ahead of the conversation and identify the right influencers to work with.