The latest South African stock exchange opens Thursday pledging to lure firms from across the continent with listing costs that are a third of that charged by the Johannesburg Stock Exchange.

TWK Agri Pty. will be the first company to trade on the Cape Town Stock Exchange, which was previously called 4 Africa Exchange Pty. before an overhaul that resulted in the bourse becoming a full-fledged stock exchange, according to Chief Executive Officer Eugene Booysen. BKV Holdings will list a few weeks later.

While a wave of initial public offerings has swept across the world, firms in the continent’s most-industrialized nation, especially smaller companies, have been de-listing from South Africa’s main exchange in recent years due to cost and onerous compliance issues. Cape Town Stock Exchange and other rivals such as A2X and ZarX have been using technology to cut listing costs in a bid to lure business.

“We reduce the cost, risk, time and complexity for companies looking to list,” said Booysen. “This, and owning our technology, enables us to target small and medium firms of between 25 million rand ($1.7 million) to 2 billion rand market capitalization.”

Read: IPO Mania Skips Africa, Where Fast-Growing Firms Prefer Debt

Other than the JSE, the Cape Town Stock Exchange, will be the only bourse that is able to offer companies equity and debt trading, said Booysen. The exchange managed to get its debt listing rules approved last year, and is set to begin trading of debt in October, he said.

While private equity has managed to find growth companies, South African exchanges have not been able to bring them to market, said Booysen. South Africa has two fast-growing tech firms in branchless lender TymeBank, backed by billionaire Patrice Motsepe, and payments company Yoco, but both have raised funding from outside the equity-capital markets. TymeBank raised $109 million in February, at a valuation of 8 billion rand. Yoco attracted $83 million in July.

Rising investment in renewable energy worldwide should also bode well for South African firms, which could benefit from a new government policy allowing more private power generation. Such companies may sell equity to raise funds providing the new exchange with business.

The Cape Town Stock Exchange is also in talks with other African bourses to share its technology offering and work on a revenue share basis, said Booysen. The exchange, where companies with a total market value of 7 billion rand traded under its previous avatar, estimates shares valued at 50 billion rand will trade on the bourse by mid 2023.

The Cape Town Stock Exchange would like to become the Nasdaq of Africa, able to attract companies looking to raise capital in Kenya, Nigeria, Ghana and others, said Booysen.

https://www.bloomberg.com/news/articles/2021-09-30/south-african-bourse-seeks-to-lure-firms-from-nigeria-to-kenya