Instagram is slowly becoming a search engine and they are focused on making it easier for people to find what they are looking for on the app.

With over 1 billion active users spending an average of 29 minutes a day on Instagram, the app is slowly replacing traditional search engines as the place to find information about so many topics!

As a business, now is the best time to leverage the amazing potential for growth that an Instagram business account offers.

So how do you take advantage of this new trend and ensure that your business is showing up at the top of all search results in your niche?

Keep reading to see 5 tips that will help you show up higher in Instagram search results.


What is Instagram search?

Instagram has a search feature that allows you to search through the directory of Instagram accounts and posts. Just like you would use Google, Instagram search works by entering a search term in the search bar. This search bar can be found at the top of the explore page.

No doubt, Instagram search is a powerful tool to help you get your business in front of your target audience, here are our 5 best tips to help you make the most of this tool and get discovered in Instagram search results.


Instagram Search Tip #1: Optimise Your Username

Your Instagram username is another way people can search for you on the Instagram app. Adding a keyword in your to your username, for example, “content” if you are a content marketer, will increase your chances of showing up in search results.


Instagram Search Tip #2: Use Hashtags In Your Caption

Whether you love them or hate them, hashtags are another way for people to find your business on Instagram. The best place to place your hashtags, according to Instagram, is in the captions of your post.


Instagram Search Tip #3: Use Location Tags In Every Post

Adding your location to your bio and your posts is a great way to target people in a specific area. When people search for a local business around them, or in a specific location, your post will show up in the search results.


Instagram Search Tip #4: Add Trending Music To Your Videos

Instagram just released an update that allows you to search for music on the app. This is one more reason to create reels using trending music from the Instagram library.

When anyone searches for a sound, all the reels created using that sound will show up n the search results.


Instagram Search Tip #5: Use Relevant Keywords

Keywords are simply words or phrases that people type in when searching for you, your products or your services. Use these keywords in your Instagram bio and in the captions of your posts as well to help you show up in search results.


This article is by The Content NG, A social media agency that provides small businesses with the tools they need to grow their online presence, attract potential customers and generate more revenue.