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Was The Exposure On Bbnaija Worth 700million, "Abeg App".. - Business - Nairaland

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Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Localemperor: 9:25pm On Oct 03, 2021
Basically, the Abeg mobile app is a social payment platform that allows you to request money, send money, request for loans, etc.

Its came as a shock when "Abeg" was named the lead sponsor of the TV reality show. Investing an amount estimated to be above 700 million naira.

I took a screenshot of their download at the beginning of the show and at the end of the show. The download increased from 10, 000 to 500,000+ downloads.

Now to the Management and Marketing experts, was it a good business decision considering the huge amount of money involved.

What do you think??

Lalasticlala what do you think??

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Mynd44: 9:28pm On Oct 03, 2021
Ask payporte this same question.

1 Like

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by apriko(m): 9:29pm On Oct 03, 2021
Waste of money.... all these havard graduates thinks doing business in Nigeria successfully is by dy/dx

1 Like

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by SarkinYarki: 9:29pm On Oct 03, 2021
Forget Downloads ..what they were doing was institutional advertising ..now wear all know them just like we know firstbank , MTN and UBA ...that's the Idea
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Localemperor: 9:36pm On Oct 03, 2021
Mynd44:
Ask payporte this same question.

But payporte are still not a household name!!
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by mocipe: 9:37pm On Oct 03, 2021
If only the app is not sitting docile on the phone of those that have downloaded it.

4 Likes

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Localemperor: 9:38pm On Oct 03, 2021
SarkinYarki:
Forget Downloads ..what they were doing was institutional advertising ..now wear all know them just like we know firstbank , MTN and UBA ...that's the Idea
Payporte did that for two seasons on the reality show and I bet you, most active viewers as at that time have forgotten who they are and what they do....
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by iCauseTrouble: 9:39pm On Oct 03, 2021
I think they wanted awareness according to their CMO.
This may lead to conversion sooner or later

1 Like

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Mynd44: 9:41pm On Oct 03, 2021
Localemperor:
But payporte are still not a household name!!
It should answer your question
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by SarkinYarki: 9:41pm On Oct 03, 2021
Localemperor:
Payporte did that for two seasons on the reality show and I bet you, most active viewers as at that time have forgotten who they are and what they do....

That's the risk ..
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Princewill1(m): 9:45pm On Oct 03, 2021
I don't think it's a good business decision for them to use nearly 2 millions dollars for promotions.
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by iHart(m): 10:07pm On Oct 03, 2021
It does not worth it. I pity the investors of Abeg. Patricia is even worse. Check the reviews on the app, it's terrible. That shows there is something they are not doing well?
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Localemperor: 10:25pm On Oct 03, 2021
mocipe:
If only the app is not sitting docile on the phone of those that have downloaded it.
It is oo, most people don't use those stuff because there are other competitors in the industry who are doing great..
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by polimaf(m): 10:26pm On Oct 03, 2021
They should have asked payporte. The main thing is how do they have left to continue running adverts? Cos I'm sure most of the users will forget about em shortly.
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Snitch24(m): 10:31pm On Oct 03, 2021
To me I feel 700m for advert is too much
For jst 2months awearnes
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Usminous: 11:02pm On Oct 03, 2021
Hummmm... I use to use the app... I later delete it... Kos am not really enjoying their style.. that is a waste of resources I guess .... Kos since have deleted the app I don't really fill it..... I think they need some amazing features that will make people addicted to it .... They try Sha. .. life self na risk I pray they recoup from their ad investment. . .. it's a good try though
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by suffering: 11:22pm On Oct 03, 2021
Only hungry children use Nairaland. Ask the company straight on social media platforms. The truth is none of the company’s employees will respond to the message. Here hungry children will debate based on their limited knowledge and exposure. I don’t know what kind of educated response you’re expecting to receive from someone yet to write JAMB or another struggling to work as a security guard.

1 Like

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by chyzoo4u(m): 11:24pm On Oct 03, 2021
I did not read the news but I think the father is the cause of the problem. since the daughter got impregnanted by the Landlord, the father should either abort the pregnancy and move on but if not, the father should try and impregnate the landlord wife too or make Amala for the landlord to eat and die.
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Depressed101: 1:07am On Oct 04, 2021
Localemperor:
Basically, the Abeg mobile app is a social payment platform that allows you to request money, send money, request for loans, etc.

Its came as a shock when "Abeg" was named the lead sponsor of the TV reality show. Investing an amount estimated to be above 700 million naira.

I took a screenshot of their download at the beginning of the show and at the end of the show. The download increased from 10, 000 to 500,000+ downloads.

Now to the Management and Marketing experts, was it a good business decision considering the huge amount of money involved.

What do you think??

Lalasticlala what do you think??
this is only on Android, they have IOS app too

1 Like

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by puppie017: 2:02am On Oct 04, 2021
suffering:
Only hungry children use Nairaland. Ask the company straight on social media platforms. The truth is none of the company’s employees will respond to the message. Here hungry children will debate based on their limited knowledge and exposure. I don’t know what kind of educated response you’re expecting to receive from someone yet to write JAMB or another struggling to work as a security guard.
Y are you here
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by enemmo(f): 3:09am On Oct 04, 2021
suffering:
Only hungry children use Nairaland. Ask the company straight on social media platforms. The truth is none of the company’s employees will respond to the message. Here hungry children will debate based on their limited knowledge and exposure. I don’t know what kind of educated response you’re expecting to receive from someone yet to write JAMB or another struggling to work as a security guard.

grin grin grin
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Gbagura: 3:50am On Oct 04, 2021
Kuda is the wisest of all these naija fintech. Cashing out steady with few ads budget grin

5 Likes

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by suffering: 4:18am On Oct 04, 2021
puppie017:

Y are you here
Exactly.

1 Like

Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Nobody: 5:26am On Oct 04, 2021
Usminous:
Hummmm... I use to use the app... I later delete it... Kos am not really enjoying their style.. that is a waste of resources I guess .... Kos since have deleted the app I don't really fill it..... I think they need some amazing features that will make people addicted to it .... They try Sha. .. life self na risk I pray they recoup from their ad investment. . .. it's a good try though
please let us know some of the amazing features that will make people addicted to it
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Localemperor: 6:32am On Oct 04, 2021
Depressed101:
this is only on Android, they have IOS app too
Well in Nigeria, Adroid users occupied the largest market of smart phone users and if the app could get just 500,000k downloads, don't you think its was a bad promotion decision??
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Localemperor: 6:36am On Oct 04, 2021
suffering:
Only hungry children use Nairaland. Ask the company straight on social media platforms. The truth is none of the company’s employees will respond to the message. Here hungry children will debate based on their limited knowledge and exposure. I don’t know what kind of educated response you’re expecting to receive from someone yet to write JAMB or another struggling to work as a security guard.
Well I would want to assume that you are joking with this response of yours. You have idea, you have no idea the kind of people who visit the site on a daily basis because of the unanimous protection it gives.

Well that's your opinion anyway...
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by icecool12(m): 7:44am On Oct 04, 2021
Reviews dropped..
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Nobody: 8:05am On Oct 04, 2021
They know and understand better. Early this year, that Patricia guy said advertising on BB was a major breakthrough for them as they were processing thousands of transaction everyday. Abeg too is doing well.
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by SavageResponse(m): 12:42pm On Oct 04, 2021
Did they actually spend up to N700 million to sponsor BBN?
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Premiumwriter: 1:31pm On Oct 04, 2021
MHBNeiman:
They know and understand better. Early this year, that Patricia guy said advertising on BB was a major breakthrough for them as they were processing thousands of transaction everyday. Abeg too is doing well.

The Patricia guy was making money buy carrying out every transaction.

Abeg basically is for sending and receiving money. It will only make gains when it becomes a thing that people use regularly.

Seriously, it's a disaster. They came to the table with things Nigerian bank apps can already do. No need for people to move money into abeg and then transfer to other people when they can just ask for account number and send the same fund as already customary.

Kuda Bank and Patricia are the only real gainers from BBN. Abeg was only a waste of fund.

People that should advertise on BBN should be flutterwave or monnify With that they could easily have overtaken paystack.

Abeg is not offering any real value other than giveaways which they won't be able to sustain.
Re: Was The Exposure On Bbnaija Worth 700million, "Abeg App".. by Localemperor: 3:21pm On Oct 04, 2021
SavageResponse:
Did they actually spend up to N700 million to sponsor BBN?
The amount is estimated to be up to a billion naira and ( 700 million) in liquid cash..

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