It’s not too hard to see why video has become so popular these days, isn't it? Apparently, the world watches over a billion hours of YouTube videos per day. And, why not, videos are the ones that give your eyes a rest from the overabundance of written information online.
When done and executed well, videos can be a powerful way for brands to spread their message to the world. Those of you who are still questioning the versatility, by the end of the article will surely include one in your next marketing strategy. Wondering why?
Top 8 reasons why videos should be a part of your go-to marketing agenda:
1. Boost Sales and Conversions
2. Great ROI
3. Build Trust and Credibility
4. Google loves videos
5. Social Popularity
6. SEO benefit
7. Engage the Mobile Users
8. Wide Reach
There are many companies that have already realized the demand for video content. And, hence, typically there are a lot of players involved in the video marketing game. This means you need someone experienced to distribute the video content for maximum reach.
What to focus on?
The answer is Video Promotion. There are several engaging and captivating YouTube videos circulating on the web. So, the chances of your target audience stumbling across your brand video are rare. In case you believed that you can stop working once you finish the video, it’s absolutely untrue. In fact, the main work starts there!
There are multiple ways in which the experts can help you get your word out there. Even if you only intend to show your video to a very specific audience, spend some extra on hiring a reputed agency to draw maximum benefits.
Let’s take a tour of the most significant advantages.
1. Optimization is the key
When promoting a YouTube video, optimization is a vital step. You are already familiar with the kind of traffic that YouTube has. So, to make your video visible amidst the horde of YouTube traffic, the video needs to be properly optimized.
Some key elements of optimization include:
• Title/ Headline
• Description
• Keywords
• Tags
• Thumbnail
• CTAs

2. Gain potential customers
Allowing a professional to promote your video helps you gain potential customers. The experts are well versed with the various video customer targeting features that allow your video to reach wider and precisely.
Some key areas of targeting include:
• Demography
• People Preferences
• Hobbies

3. Cross Promotion
Social media helps you meet new brands and of course new people. People these days use Facebook, Instagram, Twitter, Pinterest, and other platforms to capture the attention of online consumers. A professional fetches your video maximum exposure by cross-promoting the content across the various channels.
Sounds easy? Well, it requires in-depth knowledge to figure out what the user wants. The experts frame different catchy titles for the individual platforms to gain initial traction.
4. High-Quality Thumbnail
It might seem like a small element, but more than often it’s the small things that count the most. It’s important to select a high-quality, clear, and attractive thumbnail for your video content. Users get the initial idea about your brand from the kind of thumbnail you choose.
The professionals ensure to choose the best thumbnail for attracting the audience’s attention.