�️�️�Most Essential Marketing Concepts You Need to Be Successful in 2022 !��
By Stephen Ayinde.
Airview Business School.
Founder & CEO

push.com.ng we'll provide superior value of your money,drive business growth with a winning multichannel marketing strategy to give your business the best chance of success ,you need to invest in marketing skills* �➡️

*Marketing tactics vs marketing strategies* �️�️�️�️�️�️�️�️�️
Marketing is the “process that drives revenue growth.
”1 To ensure revenue growth there are three factors that you can influence:2 .Increase your customers.
Optimise your pricing.
Increase how many times your customers buy from you.
The difference between marketing strategy and marketing tactics is best explained by Ben Breen, on philosopher Sun Tzu, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”3 Digital marketing campaigns work by strategically selecting the right digital tools and tactics to reach and engage your audience. This knock-on effect reflects along the whole chain from consumer behaviour to marketing, sales, and customer support.

*Understanding the importance of multimarket channels* �️�️�️�️�️�️�
Multi-market channels use a number of different digital elements, and understanding how these channels work together can help you successfully reach your marketing goals. Integration is the key to achieving a successful digital strategy. Most successful modern businesses use a range of different platforms to connect and engage with their consumers online.
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Strategy without tactics is the slowest route to victory.�️�️�️�️�
Tactics without strategy is the noise before defeat.

*Benefits of an integrated digital marketing strategy:*


Drives return on investment through an increase in sales
Improved and increased brand visibility
Increases efficiency and cost-effectiveness
Frequent and interactive engagement with an audience builds trust



*Market Segmentation* ��������

In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation. ...
�Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
� *Content marketing*
This involves generating a database of content, whereby link building to and from videos, blogs, and infographics increases viewership and access to this content.6 The trick with content creation is that creating valuable content is hard. Consumers won’t share your posts or use your content as an authoritative source unless it resonates with them.

� *Buyer personas* are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

�As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time.

�More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.
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*What is Location-Based Marketing?*
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Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more.

�Location-based marketing has proven effective across customer lifecycles – from discovery and purchase, to engagement and retention. When used properly, location-based marketing allows marketers to hone in on specific customer segments with targeted offers, while improving customer experience for a population that increasingly values instant gratification. For example, location-based marketing may alert a prospect that a product they have been considering is stocked in a nearby store, allowing them to pick it up right away.


�Type of Location Based Marketing .

� *Geo targeting* is used to determine the location of a user, to then serve them personalized messaging based on their location. If a consumer has opted in to let an app access their location, they may get messages in the app or push notifications based on region or proximity to a store.

� *Geo fencing*
Geo fencing is the creation of a boundary within a specific region. When target audiences enter that boundary, they will become an active target of the marketing strategy. This might mean they receive content, offers, or some other form of messaging from the brand. An example of a boundary is an area that encompasses a popular shopping center at which the company has a store.



� *Mobile Targeting*
Mobile targeting occurs when marketers target consumers with ads on their mobile devices. Because consumers typically want to avoid advertising, marketers aim to make their ads context specific, which can be based on time, device, or location.

� *Geo-Conquesting*
Geo-conquesting uses location data to divert prospects away from competitor locations. For example, car dealerships might create a boundary around a competitor’s lot. When a target consumer comes within that boundary, they will be sent an offer to users that encourages them to visit the other dealer.

�️�️ *Reasons to Use Location-Based Marketing*
Location-based marketing can offer a host of benefits to both consumers and marketers.

�Marketers can deliver more targeted messaging that grows awareness and nurtures relationships with customers and prospects. The targeted-nature of these ads also often result in less wasted spend. Consumers, growing increasingly particular about which branded messaging they interact with, get personalized offers at convenient times, thus improving their overall experience.

�1.Increase Immediate Foot Traffic
�2.Deliver more relevant ads
�3.Drive consumers away from the competition
�4.Create a Better User Experience


�� *Facebook/Instagram paid ads*
Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. When they create ads within that campaign, they'll choose images, text and an audience that they think will help them get that increase in visitors.

� *Email marketing* is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.


�What is *Geo-targeted* text message? This is a kind of SMS message sent to customers based on their location (location based SMS marketing) in a radius of 100 meters to 5 kilometres. This gives an opportunity to tailor SMS campaign via text message location to a client's real-time location

� *Search engine optimization* is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic

�*WhatsApp Business marketing*
WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales.

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