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*Real Estate Marketing Strategies:Idea ,Tools& Plan.*

Package by
Stephen Ayinde.
Nigeria Market Intelligence Analyst.
Founder : Airview Business School.

Harvard Will Never Open Brain �But Open Your Eyes �️

Mindset is very important in marketing.

*The real estate business is fiercely competitive.* A staggering 80% of new real estate firms fails within the first four years and one of the main reasons why is that they are unable to market themselves effectively.
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Check these :30 real estate Marketing ideas will get you more leads ,build your brand ,get prospects to trust you,enabling you to close far bigger deals.

Let's begin!

Strategic Focus
Your strategic Focus is the most crucial aspect of your real estate Marketing plan. It's viral that you nail this before you start
implementing any of the other techniques.

1. *Target a particular Niche.*

People have no shortage of real estate brokers and agent to choose from. So how do you become their first choice? By specializing in a particular Niche within the broad domains of residential or commercial real estate .

Jide Taiwo is a great example ,as they carved a niche in the senior housing sector and are one of the leading agencies in that area of real estate industry.
Focusing on a niche gives you several advantages.

✔️Your Marketing messages are targeted towards a specific audience and are therefore far more impactful.
✔️You can dedicate your limited time and resources to building your expertise in one niche .
✔️That expertise help your credibility which is necessary to connect with a particular demographic.

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However,before using this Strategy,you should be familiar with your audience.it's best to pick a niche in the real estate industry whose audience share the same interest with you .For example -if you have the Dispora .you can help people Dispora find their future home .

2. *Know Your Audience*

How do you ensure you meet your clients expectations?
Know much about your target audience as possible .
This is an important driver of succeeding in one particular Niche .
This is especially vital if you are planning to get into the luxury real estate market.

The better you understand your potential buyers,the easier it will be for you to grasp their needs and give them what they want .you need to spend substantial time developing an in - depth knowledge of your audience's lifestyle,habits and needs .
This will also help you emotionally connect with you clients ,build your relationship with them and earn their trust.

*Partnership and Team .*

Successful businesses never built by individuals. They require partnership and teams.

3. *Co- list with Other Realtors.*
By co - list with other agents and brokers you can ensure you will get enough leads to survive .by receiving important referrals that you otherwise wouldn't have access to .if you are concerned about giving away half your profit to other Realtors, remember that you will get the same in return.

*Consult PushDigitals for Over 42,000 Nigeria Real Estate Direct Contact Leads For Networking* Marketing Within Real Estate Sector.call or reply back to order for Lead Contacts.

4. *Hire a Marketing Team Member/Virtual Assistant.*

Executing any marketing plan will require time,and you will never have enough of it .You will never have enough time to do adequate marketing and service your clients at the same time .
So go ahead and hire an employee ,or a part- time virtual assistant if are on a budget.
Consult PushDigitals One On One Online Virtual class on Digital Marketing Exposure For Marketing Staff & Team .

*Showcase Your Properties in Style .*
5. *Hire a Pro Photographer*
Photos are an essential component of real estate marketing materials .89% of all homebuyers believe photo are useful during their decision-making process.
You can take the DIY route and shoot photos on your own ,but there's nothing like professional photographs to make a great first impression on your potential buyers.
Impressing through your marketing materials, enourages people to call you or attend an open house.

InvestHub use expert photographers who utilize advanced techniques and lighting to showcase a picture- perfect house that clients will love .

6. *Take Your Audience on a virtual Tour .*

*Get More Leads From Your Website.*

According to the NAR in a Digital Age 2017 Report,95% of your target audience has now way of knowing that you even exist .

Having a website is the foundation of building an online presence.
But that's just the beginning.
This section will give you plenty of marketing ideas about how to get more leads from your website.

7. *Design a Compelling Website UI*

Outdated websites can turn off most potential buyers ,so even if you already have a website ,consider giving it an overhaul.

Real estate websites have to achieve three things three things:
✔️Impress visitors with beautiful design
✔️Make it easy to find information through intuitive and simple navigation.
✔️Prompt potential clients to take action and call you .
Your website design reflects your brand and therefore the design should be in sync with values you want to depict to your target audience.
Hilton& Hyland a leading luxury real estate brokerage ,has an incredibly sophicated design and beautiful property pages.
Ensure that homebuyers can browse through your listings with ease .Add important information such as price, specifications,etc.

You don't need to hire an expensive web designer. You can create real websites very quickly with placester.

8. *Make Your Pages Conversion- Centric .*
Your real estate website only has an average of 8 seconds to convince visitors to stick around longer . That's why your site's home page should be simple and visually appealing.
But more importantly,design your pages to entice potential clients to take action.

9. *Add a Home Evaluation Widget to Your Site.*
10. *Create a FAQ page*

11. *Add Live Chat to Your Website or Integrate WhatsApp* Chat link .

12. *Keep Client Testimonials*

13. *Optimize Your Website for Mobile Devices*

14. *Google Analytics.*

Google Analytics is a free tool that helps you see the number of visitors your website is getting, as well as which pages are most popular and corresponding sources of traffic . You can use this information to sey content publishing targets for your real estate brokerage ,as well as which channels are working for you and focus on those.
For example - if you want 400 leads in a month ,you need to see what contents is converting your visitors on your website and social media.

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15. *Content Marketing and SEO.*

Content Marketing is all about providing relevant and useful
information to visitors so that they begin to view you ad a credible source . In the long run, it's one of the most cost- effective ways to get quality leads with an online presence.

16. *Create Eye - Catching Infographics.*

People love visuals, which is why Infographics are so popular . Infographics are a great way to depict useful information and statistics in an easily consumable format that people enjoy viewing and sharing on social media.

17. *Publish Free eBooks.*

Give your readers valuable insights about real estate buying and selling process .
Have landing pages on your website that allow users to gain instant access to these E- books by entering their contact details .Users can receive a wealth of information and you can gather leads .

18. *Improve Your Search Rankings ( SEO)*

Before people can visit your website, you have to make sure they find you on Google and other search engines. That's why you need to do SEO ( Search Engine Optimization) to get your website and blog articles to rank higher In Google searches.

This where you blog posts make a difference. Do in - depth research of keywords that people use to search for real estate properties or brokers and agents online and then write articles focused on those keywords. Ahrefs or Moz are SEO tools that can help you select the right keywords to target as well as keywords you should include in your article ,so it ranks higher in local searches .

This real estate marketing strategy is essential when you have a large volume of competition in your neighborhood and you need to stand out in search engines.

Both the Ahrefs and Moz blog are vast resource hub to brush up on your search engine optimization skills.

Then you can take of nairaland forum and jiji classified as well in Nigeria .

*Promote Yourself on Social Media*

Social media can get you plenty of leads - organically as well as with ads.it's also a valuable supplement to other marketing efforts such as content marketing.

19. *Invest in Facebook Ads .*

Facebook ads gives you the ability to serve ads to a niche audience based on different parameters such as age ,gender , region,interest and more .

20. *Get a Larger Audience with Instagram.*
Instagram is a great platform for engaging with millennials.
Younger millennials might not be buyers ,but they look for places to rent ,so don't ignore this platform. Moreover , Instagram post also have a higher engagement rate than Facebook.
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21. *Create a Listings Catalog With WhatsApp Business*
And share your links .
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*Use Video to Attract a Larger Audience.*

It's no secrets that videos are way more appealing than photos. Here's how you can use then in online marketing.
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22. *Create Amusing Viral Videos*

Real estate marketing shouldn't always be serious. The most off - the wall Strategies are often the most effective.
So why not get creative with your Strategy?

If you can capture someone's attention with a funny yet insightful clip ,you can reach a larger audience through social shares.

Building Your Brand.
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23. *Design an Awesome Logo*
Hire a professional designer to create a suitable logo for your brand
Your logos should indicate your niche , so it's important to align it with your target audience.

24. *Engage Your Audience with Emotional Storytelling Methods.*
While designing your marketing collateral and messages,think in terms of selling a lifestyle, not a listing.
Don't just write down every features of the house . Connect relevant features with the specific needs of their clients. Talks about opportunities new homeowners can experience In the neighborhood.

Storytelling builds an emotional connection with your audience .
The more relatable the story ,the more trust you create .

Optimize Your Listing.
25. *Optimize Your Google Business Page*

Your Google Business Page listing can make your company appear on the first page of Google search results.Becomr A Local Leader has a step by step Google Business Page Guide that can help you improve your local rankings.
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*Offline Real Estate Marketing Ideas.*

Yes , Offline still works! So don't rely solely on online marketing.

26. *Organize Local neighborhood Tours .*
Sometimes ,it's best to engage with audience personally . A great way to do that is through neighborhood Tours.

There is no way better of showing off your expertise and connecting with prospects than being out in the field .
The next time you organize an open � house , potential buyers who have joined your yours will be far more inclined to attend.

27. *Send Personalized Postcards for the season*
Connect with your prospects during the festive seasons via postcards .unlike Digital Marketing Strategies.
Direct mail is more tangible.
Prospects notice a postcard more frequently around the house and are more likely to take action.
As a result,postcard marketing rate has a conversion rate of 5.7%,which is twice as effective as digital marketing.

28. *Distribute Door/Gate Hanger*
29. *Strategically Place Your Billboard /Flyer Advertisements.*
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*Build a Stronger Relationship with Your Clients.*
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*Real Estate Sales is all about relationships.*
Here are few ways to build stronger ones

30. *Ask for Referrals.*

31. *Write a Heartfelt Note*

Connect with your Clients the old fashioned way with just pen and paper .
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*Conclusion* .
Getting more leads and closing bigger deal requires executing a disciplined Marketing process. Pick a few real estate marketing tips from this article and start rolling them out . What other marketing strategies have worked for you ?
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