You’d be amazed how many companies just employ some web design company to build a website, make it “live”, maybe set up Adwords (or maybe not) and then just sit back and wait for the stampede of orders to arrive at their door.

It’s almost like they believe that their first idea, and layout, and ads, and everything else is perfect right off the drawing board. Well I’m sorry to tell you that life just doesn’t work that way – and where online sales are involved – even less so.

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While you may have worked out how your customers think, what they want to see, how to present the information to them effectively, and everything else…

..the reality is that without testing the response, measuring it, and testing new ideas – you will never hit the maximum that it’s possible for you to achieve.

As an example imagine that you provide a service or product worth £700 per sale, you’ve done all of the above and think you’re “on the ball” with website optimisation and online sales.

If testing and measuring and therefore optimising your sales could lead to just 1 more sale per month – that’s £8.400 extra per year, just by being methodical.

If you can increase that to an extra 2 sales per month that’s £16,800 per year, if you could squeeze 3 extra sales per month then it’s £25,200 per year extra.

The devil really is in the detail, and the more organised and methodical you are with measuring and testing your websites performance – the more you will earn.

And it really will make a HUGE difference to your turnover and profits.

As a starting point to understand how well your website communicates with your visitors, you should visit any of your webpages imagining you are a brand new visitor to your website, and ask yourself – a) what is the objective of this page; b) who am I talking to; and c) does the visitor know who is talking to them, and why?

This is the core of what we do for all of our customers, and we can do that for you too.

So in summary, if you try out the basic methods above you WILL see an increase in sales, but how far you can or want to take those increases is up to you.

Of course not everyone has the time or the desire, or indeed the ability to measure and test everything, and maybe you’re not sure how to implement these methods in the best way.

If you’d like it doing for you – or to discuss how much your sales can be increased by – then simply contact us for a no obligation, stress free, non-sales chat about where your website is, and where you want it to take you.

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